About Gupta Media

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.

Role Overview

We pride ourselves on being innovative, competitive and disruptive in the digital space. We've built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. As a Coordinator on our Media team, you will be expected to excel in the following areas:

Digital Marketing

We'll teach you everything we know during our four-week media training program led by our very own experts. From how to build campaigns on platforms like Google AdWords, Facebook, and TikTok, to strategic targeting methods designed to reach the right people at the right time across all platforms. You'll A/B test ad copy in Page Post Ads. You'll know when to use CPM, CPC, CPV and CPA bidding.

Communication

The truth is, a lot of that stuff up there is going to be automated some day. When cars are driving themselves around, machines will be setting your CPC bids as well. To prepare for the robot uprising, Coordinators and Analysts will arm themselves with the ability to interpret data and communicate value to our clients.

Analytics

Data powers everything that we do. You should know your way around Excel and Google Sheets. You should know what a pivot table is. Familiarity with Google Analytics will serve you well. Do you belong to multiple fantasy sports leagues? Do you get your political coverage from FiveThirtyEight? Have you created a spreadsheet to try and predict the winner of The Bachelor? If so, you'll probably love it here.

Required Skills and Education

Bachelor's degree or higher - Marketing, Advertising, Business, Economics
Minimum GPA of 3.3 or higher
Familiarity with Microsoft Excel / Google Sheets - Know the basic functions, understand advanced formulas
Leadership experience - Were you a captain on your sports team? Yearbook editor? The reason your group got an A on your final project?
Ability to work both in group setting and independently
Ability to handle many different tasks at once
A high level of enthusiasm and professionalism
Curiosity - You should feel unsatisfied when you don't know how something works

Company Culture

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.

Work Environment

Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again.

Additional Requirements

Candidates must be authorized to work in the US for at least 2 years

Gupta Media

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Digital Media Coordinator