We are hiring a Senior Media Planner to support, manage, and execute our clients' interactive marketing strategies. You’ll be responsible for planning, trafficking, and optimizing campaigns across various digital channels—including paid search, display, video, mobile, and emerging platforms, as well as leveraging Amazon DSP for programmatic advertising. In this role, you'll work closely with both internal teams and external partners, acting as the point of contact for clients and ensuring campaign success through thoughtful planning, execution, and reporting.
This is a client-facing role where you will provide communication and status updates while managing all client interactions. You’ll need an in-depth understanding of how media processes work, from trafficking media to handling reporting setup, pre-planning, and campaign optimization. Additionally, you will collaborate with the investment team and coordinate across multiple partners, including social media teams and direct partners, to drive effective commerce campaigns.
You Will:
- Launch and manage commerce media campaigns, including trafficking and setting up reporting mechanisms to track performance
- Report to the Associate Media Director, ensuring seamless communication, reporting, and troubleshooting
- Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared
- Facilitate media and commerce campaign execution, collaborating closely with both internal teams and direct partners
- Support status meetings and manage email communication chains for ongoing projects, ensuring all partners are aligned
- Work closely with investment teams and media partners to ensure optimal media placement and campaign success
- Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams
- Manage the development and delivery of client analytics and ROI reports, budget, ensuring full accountability for campaign performance
You Have:
- Must have 3-5 years of experience as a Media Planner or in a relevant role, with a strong understanding of media planning, trafficking, and optimizing commerce campaigns.
- Experience with Amazon DSP is a strong asset, demonstrating proficiency in programmatic advertising and audience targeting is preferred.
- Expertise with DoubleClick DCM, Google Ad products, AdWords, and familiarity with platforms such as Prisma.
- Proficiency in MS Office, specifically Excel and Keynote/Powerpoint
- Proven skills in standard and rich media ad trafficking software for display, video, mobile, search, and other emerging channels
- Strong understanding of digital media tools, tags, and ad servers for various channels.
- Strong interpersonal, written, and verbal communication skills, with the ability to prioritize and meet tight deadlines.
- An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success.
- Experience in media planning with a background in commerce campaigns.
- Ability to delegate tasks and track timelines, both internal and client-related.
- Client-facing experience; comfortable participating in client calls.
Nice to Have:
- Familiarity with tools like Smartsheet, Box, and Prisma is a plus.
- Experience with budgets and reporting.
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out toaccommodations@criticalmass.com.
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
