Description
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
StackAdapt’s Solutions Team focuses on developing and leading strategic business technology initiatives within key business verticals in order to strengthen our suite of programmatic adtech and martech solutions.
The Senior Analyst, Solutions will join the B2B Vertical Team and support revenue and go-to-market initiatives. Under this umbrella, the B2B Team will be responsible for various activities including client-facing support (pitches, workshops, RFP development), solutions engineering and new solutions discovery. This role will allow you to work with multiple cross-functional leaders spanning Product, Engineering, Revenue, Enablement and Product Marketing in shaping the future of programmatic solutions.
What You'll Be Doing
- Support B2B Vertical Lead in executing the key responsibilities of the function, including client-facing support (pitches, workshops, RFP development), solutions engineering and new solutions discovery across strategic client segments, including Enterprise
- Contribute to GTM strategy and commercialization efforts for B2B projects in collaboration with Product Marketing; identify pillars of competitive differentiation, help establish market positioning & narrative and work with Enablement to ensure effective in-market distribution
- Provide critical and timely support to Core and Enterprise Revenue teams in service of uncovering new customer segments and market opportunities
- Through client discovery, meticulously refine the team’s understanding of vertical business challenges. Study key clients’ strategic data integrations, business processes and workflows in order to provide critical insight that will inform product, partnerships and technology roadmaps with the ultimate objective of increasing share-of-wallet, revenue retention and new segment growth
- Conduct market and competitive landscape research to stay on top of trends in the B2B industry, understand competitor offerings and identify strategic opportunities
- Support the B2B Vertical Lead in managing performance OKRs (ex. net revenue retention, new segment growth) and optimizing based on available customer levers
- Work in conjunction with Data Partnerships Team to identify strategic partners and develop integration strategies that will drive differentiation for our B2B solutions
- Support the B2B Program Team in ad-hoc and daily operational tasks which include (but are not limited to) time-sensitive client and RFP requests, ad-hoc data analysis and market & competitor research
What You'll Bring to the Table
- 3-5 years of experience in Consulting, Product Management, Business Analysis or Strategy & Operations ideally in a business consulting or solutions consulting role. Experience with marketing or advertising systems is an asset but not required
- A proven track record of successfully managing strategic and operationally complex projects with cross-functional teams, engaging with external stakeholders and facilitating client engagements
- Impeccable business judgment, along with an inclination to effectively conduct research, formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions
- Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences
- Prior experience or familiarity with marketing and advertising technology is a plus
StackAdapter's Enjoy
- Highly competitive salary
- RRSP/401K matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Full benefits from day one of employment
- Work-from-home reimbursements
- Optional global WeWork membership for those who want a change from their home office
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
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