Company DescriptionPublicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide
OverviewThe Associate Director, Search is responsible for leading the execution team of a retail client driving the growth, management, retention and satisfaction of these accounts. The Associate Director will manage and direct a Search team of Supervisors & Campaign Managers. Proven account management and team leadership experience is essential, along with deep experience in Paid Search & Shopping Campaigns.
Responsibilities- Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver new solutions for clients
- Keeps VP, Director, and Search Practice lead apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
- Develops and fosters account relationships to champion initiatives that drive marketing decisions across digital channels
- Understands client’s goals, markets, needs and expectations of Zenith
- Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
- Independently leads performance and strategy presentations
- Leads recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals
- Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
- Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
- Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
- Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
- Conducts performance reviews and career path plans for direct reports
- Establishes expectations and goals for team on performance marketing thought leadership
- Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
Qualifications- Bachelor’s degree, concentration in business, marketing, or advertising preferred
- 4+ years of account management experience in Search Engine Marketing; client side or agency side preferred
- 2-4 years of demonstrated success in managing and leading a team of paid search specialists
- Proven experience managing large-scale campaigns on Google Ads and Bing Ads; retail industry experience highly preferred
- Hands-on experience with Shopping Ads and Performance Max campaigns
- Experience with bid management tools like Search Ads 360
- Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel
- Demonstrated problem solving, organization, and project management skills
- Ability to set, track, and achieve key performance indicators (KPIs) to measure campaign success
- Ability to develop and implement comprehensive paid search strategies aligned with client goals
- Proficient in creating and presenting PowerPoint slides, ensuring that complex information is conveyed in an engaging and understandable manner
- Capacity to work independently with strong project management skills, capable of managing multiple campaigns and projects simultaneously
- High attention to detail and the ability to move at an agile pace
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $91,000 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/17/2024.
