Company Description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
OverviewThe Associate Creative Director (ACD) is responsible for leading the creative work that is produced on two or three accounts, depending on the account size. This leadership role includes assigning teams, inspiring those teams to consistently product exceptional concepts and final work, and working closely with account management to ensure that our clients are satisfied with the quality of our creative work, the value of our services, and our responsiveness to their needs.
ResponsibilitiesSpecifically, the ACD, Copy has the following responsibilities:
Creative/Hands-on Work (40%)
- Help develop and review creative briefs that provide strategic insight and creative inspiration
- Work with ACD, Art to produce standout and strategically focused concepts and campaigns
- Take on appropriate projects and own them, start to finish
- Manage and work independently, under tight deadlines, while juggling multiple projects
- Estimate copy hours
- Participate in client meetings
- Lead concept presentations
- Attend market research as appropriate
- Share responsibility with planning to shape strategic branding
Management (30%)
- Assign creative teams best suited for each project based on ability and workload
- Manage workloads to maximize productivity of the copy team, ensuring that everyone is busy and billable
- Work closely with art, editorial and traffic departments to ensure that deadlines and budgets are met
- Provide written and face-to-face feedback for annual performance reviews, as well as ongoing feedback throughout the year (written when requested)
- Identify and Interview prospective creative candidates
Leadership (30%)
- Become the creative voice for your accounts
- Develop good relationships with your clients
- Work with account management to grow our business at existing clients
- Work with creative management to address performance, workflow, and quality issues and develop long-range plans for the creative group
- Lead the creative teams in development of concepts and execution of all projects
- Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals
- Demonstrate to clients that you understand their products and marketing challenges and are responsive to the strategic and creative needs
- Represent the agency at client meetings and social events as appropriate
Qualifications- 10+ years’ agency experience
- BA degree (Advertising, Communications, Fine Arts or related field preferred)
- A proven track record of creative ability and judgment, successful client contact experience, the ability to work collaboratively with account management, excellent presentation skills, successful experience in managing creative teams and multiple accounts, and the commitment to go the extra mile in time and effort to produce the very best work
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $98,500 - $165,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/17/2024.
