Company Description
Publicis Media Exchange (PMX) launched its Advanced Video (ATV) practice, PMX Lift, in 2021. PMX Lift combines the scale and expertise of Publicis Media with the data and technology of Epsilon and direct-integrations with media partners to offer cross-channel video planning, execution, and measurement across Addressable TV and CTV video.
OverviewWe are looking for an experienced Associate Director to join our Investment team and help develop PMX Lift campaigns specifically in the local automotive category, improving sales growth and expand client demand. You will offer high-visibility with PM leadership and invaluable experience in the ever-evolving ATV landscape.
You have experience and comfortability in a planning/investment capacity ( at a local level). You will work both independently and collaboratively, be able to manage of team of 2+ direct reports, and have strong knowledge and experience in the video landscape and/or in audience-based buying.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
ResponsibilitiesThe Investment team is responsible for the PMX Lift campaign buying approach and tactical plan development. Associate Directors report into a Director and will lead campaign planning across multiple markets with their team.
- Manage the strategic planning of local ATV campaigns, including:
- Collaborate across teams to identify audiences
- Request and review proposals from vendors
- Determine strategic budget allocation based on client goals and audiences
- Share recommendations with agency teams; inclusive strategic rationale for each campaign
- Oversee Partner execution with Activation or Measurement team to:
- Implement buys, and QA/troubleshoot
- Track in-flight campaigns, and improve
- Set up campaign advanced attribution measurement and reporting
- Develop internal and external relationships to ensure campaign success
- Provide required deliverables to keep campaigns on track
- Be in an environment that encourages creativity, enthusiasm, and organization
Qualifications- Bachelor's degree
- 5+ years media experience, in a strategic, media planning, or investment/buying role
- Background in CTV, Addressable TV, and/or OTT
- Manage workstreams, with evolving priorities
- Qualitative skills with attention-to detail to produce accurate work
- Direct report management experience
- Proficient in PowerPoint, Excel (can maintain complex spreadsheets), Word
Additional InformationBenefits
We offer the best wellness and benefits offerings, including:
- Paid Time Off (PTO), including flexible vacation, annual sick days, volunteer days, holiday and identity days, and more
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for adoption, surrogacy and fertility
- Monetary assistance and support for pet adoption
- Employee and Tuition Assistance programs to help you invest in your future
- Health & Wellness and Comfort reimbursements to help you invest in your work-life balance
- Business Resource Groups that support multiple affinities and alliances
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Flexible working arrangements
- Donation and gift matching programs
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $91,000.00 - $154,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/22/2024.
