Company Description
We're not your typical agency. In fact, we aren't an agency at all. Rather, we are a distinct and next generation trading entity within Publicis Groupe. Furthermore, we're experts in media– making investments today for tomorrow's success. Our goals are rooted in providing unique and incremental benefits to Publicis Groupe clients: You'll work across all Publicis Groupe agencies for the unique opportunity to learn the full media landscape and work with a breadth of clients. You'll learn both Investment and Business Operations – a unique blend of skills not often combined within agencies. You'll work in digital platforms regardless of the channel you work in and if you don't know it, we'll teach you. You'll lead the industry by looking for future-facing opportunities, areas to invest and upcoming trends within the marketing industry.
OverviewAPEX is dedicated to supporting the sales/growth/demand of PMX Lift products. To accommodate increased demand and craft smart plans in a timely manner, APEX is seeking a Supervisor to join our growing Investment team. On top of invaluable experience in the fast-growing, ever-evolving ATV landscape, you will benefit from high visibility with APEX and PM agency leadership and executives, the chance to work across a variety of client brands, and the opportunity to collaborate with different teams of experts. Must haves for this role include a proven track record for planning and executing campaigns in collaboration with media vendors, comfortability in a marketplace-and-agency facing role, expertise in the advanced TV and video ecosystems, and experience with audience-based buying. You will report to the Associate Director, APEX Lift Investment.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities- Manage the strategic planning of Lift campaigns, including:
- Collaborate with Audience Enablement team to identify, define, and size strategic audiences
- Request and review proposals from vendors
- Determine strategic allocation of budgets based on client goals and audiences
- Share recommendations with agency teams; inclusive of tactical approach and strategic rationale for each campaign
- Partner with Activation team to ensure successful launch and pacing of campaigns
- Work with Analytics team to set up campaign measurement, QA post campaign reports, and generate actionable insights
- Develop and/or maintain positive relationships between all internal and external parties that touch PMX Lift in order to set campaigns up for success
- Identify areas for opportunity to improve upon current procedures
Qualifications- Bachelor's degree
- 3+ years of experience within an agency or media company, including client facing responsibilities
- Direct report management experience
- Background in Advanced TV, including Addressable TV, DDL, or OTT
- Experience required with Advanced TV platforms/vendors (examples including Ampersand, Dish, DirecTV, Disney, NBCU, LG, Vizio, Samsung, etc.)
- Ability to utilize campaign reporting resources and internal databases to inform media campaigns
- Technical proficiency with media systems (Microsoft Office, Prisma/MediaOcean)
- Other preferred traits include a high attention to detail, ability to keep meticulously organized, taking initiative on projects, and exceling in a fast-paced environment
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
