Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
OverviewWe are looking for an outstanding Analytics Manager to join our amazing analytics team Zenith International.
You will be expected to manage a broad range of channel and platform data, create ready to use analysis and reports, whilst providing insights and a balanced point-of-you.
ResponsibilitiesKey Responsibilities:
- Bringing data to life for the purpose of driving media strategy and developing measurement plans in support of data driven learning agenda
- Oversee central hub and global client reporting requirements (development of reporting templates, e.g. mid campaign, PCAs, etc…) & support hubs or local markets on reporting requirements
- Communicate with client on data opportunities, working with internal teams to build proposals and business cases
- Build measurement frameworks with the identification of business, marketing and media KPIs. Ensure adoption of dashboards and reports
- Working with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business problems.
- Use your knowledge of statistical methods and analytical approaches to guide the team to appropriate solutions that are fast but robust.
- Plan, manage and carry out analysis to support campaign strategy & planning.
- Build and maintain a reporting infrastructure that allows tailored delivery of campaign insights to stakeholders.
- Contribute to the roadmap for the reporting infrastructure, including opportunities for new tools.
- Deliver dashboards and reports as required to the campaign teams in the agency and client.
- Identify and use test frameworks and KPIs to evaluate and optimize digital marketing campaigns
- Spot trends and patterns in data sets to drive business growth and improve KPIs for digital marketing campaigns
QualificationsTo be successful in this role you will need:
- Extensive experience in data and analytics
- Hands-on experience with Data visualisation and BI tools such as PowerBI, Tableau, and GDS.
- Strong proficiency in SQL with experience extracting and manipulating data from cloud platforms such as AWS
- Excellent knowledge of Microsoft Excel – Macros, VLookup, pivot tables etc.
- Experience with data governance policies and procedures
- Experience with digital media buying platforms like Facebook Ads Manager and Google Ads
- Knowledge of advertising and marketing technology like ad verification and ad serving
- Experience with programmatic buying
- Familiarity with media and communications planning tools and processes
- Knowledge of different testing methods like A/B test and multivariate test
- Proven record in identification and development of insights, measurement, and evaluation projects
- Must have agency experience
- Beneficial to have advanced analytics experience and model building such as – Regression, Clustering, CLTV, Rates of diminishing returns, Correlations etc.
- Beneficial to have practical knowledge of coding languages such as Python, VB etc.
Additional InformationZenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
