Description
Position at GroupM Nexus
Role Summary & Impact
As a Senior Associate within our Account Services team, you will serve as the primary point of contact between GroupM and our clients for all things programmatic strategy. You will be in touch with agency counterparts and clients directly to move the business forward. You will also partake in senior and executive-level relationships and new business growth. You will take ownership & accountability for managing strategy across several agencies and verticals. As this is a true partnership role, you will be a strategic, analytical leader for our major long/short-term projects.
Key Responsibilities
- Own programmatic strategy and proposal planning across agency clients
- Develop strong and effective media plans based on sound strategies
- Present final media plans and strategies to agencies and clients
- Collaborate with trading teams to ensure campaigns are pacing and meeting agreed upon KPIs; assist with optimizations
- Own re-allocations and strategy shifts a timely manner
- Lead agency communication, campaign strategy, campaign setup, and kickoff process
- Assist analytics team with post-campaign analysis and deliver results to agency team and clients
- Manage communication across data and inventory partners and maintain positive relationships with external stakeholders
- Proactively seek out opportunities to grow existing business by extending into new channels, implementing new strategies, proposing test & learn schedules, etc.
- Support new business pitches
Requirements
- 2+ years prior work and/or internship experience within online marketing or digital media industry
- Digital ad campaign experience, including display, video, programmatic, social, or paid search campaigns
- Prior experience with one or more ad servers, tag management systems or trading platforms (DoubleClick Campaign Manager, Sizmek, Prisma, AppNexus, The Trade Desk, DV360, Google Tag Manager, Adobe Dynamic Tag Manager, Amazon, Tealium, Verizon)
- Strong communication and problem-solving skills
- Strong analytical skills, particularly in developing and leveraging data to develop and expand business opportunities
- Knowledge of current Internet, Publishing, and Technology trends
- Experience with third party ad tags, conversion tracking pixels, floodlighting, and reporting
- Proficiency with Microsoft PowerPoint, Word, Excel
- Ability to be agile and manage several clients at once while prioritizing workload
- Proven ability to build businesses within the digital and traditional media arenas
Life at GroupMOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to carmen.serrano@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $100,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
