About The Role
A key member of EWC's in-house paid media planning and buying team, the Paid Search Specialist will set up, run, and continually optimize Brand and Non-Brand campaigns that meet and exceed media KPIs for the national always-on buy and a variety of local and seasonal efforts.
A Day in the Life
- Architect brand and non-brand campaigns at the national and local levels across both evergreen strategies and key seasonal periods for EWC
- Consistently update campaigns and optimize them to hit primary and secondary KPIs
- Utilize keyword research and social listening tools to:
- Plan for the launches of new products and service offerings
- Test a variety of ad copy while staying true to European Wax Center's brand voice
- Consistently update brand, non-brand, and negative keyword lists
- Setup, maintain, and automate eCommerce feeds in Google Merchant Center
- Review quality score components and collaborate with the SEO team to improve ad relevance
- Leverage value-based bidding to optimize towards and measure conversions that are relevant to campaign goals
- Monitor campaign performance by building dashboards in enterprise reporting tools
- Partner with cross-functional teams, such as CRM, product, and creative, to align media reporting insights with broader marketing objectives
- Perform regular campaign audits to identify new opportunities and areas for improvement
- Supports with additional projects as needed
What Sets You Apart
- Ability to work independently and with minimal supervision
- Ability to adapt to the rapidly changing media landscape
- Ability to learn quickly and easily adapt to a dynamic environment
- Eager to be cross-trained in other paid media channels (paid search, programmatic, etc.)
- Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC's mission, vision and values
- Proficient in Microsoft Office Suite – Word, Excel, PowerPoint, Outlook
Education And Experience
- Bachelor's Degree
- 3-5 years of overall online advertising experience
- 3+ years of experience managing PPC campaigns including eCommerce (shopping)
- 1+ year of experience setting up and optimizing Google Performance Max campaigns
- Experience in Google Search Ads 360 preferred
- Experience working in other paid media channels (paid search, programmatic, etc.) is a plus
- Advanced GA4 Expertise: At least 1-2 years of experience in Google Analytics 4, with proficiency in setting up custom tracking events, funnels, and goal conversions
- Hands-on experience managing enterprise-level tag management solutions (e.g., Google Tag Manager, Adobe Launch)
- Demonstrated experience running and analyzing A/B and multivariate tests to inform web and media strategies
- Google Ads certification required
- Experience working on an in-house marketing team is a plus
- Experience running local campaigns is a plus
- Experience in franchise/distributed workforce environments is a plus
- This role is not eligible for visa sponsorship*
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.
This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.
