The Role
We're looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You'll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. You will be focused on one of our biggest brands, a large retail client that will constantly challenge you to continue innovating. You'll be trusted to oversee account activity, collaborate with managers from paid search and other channels, and come up with campaign strategies for your client.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.
We offer:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Compensation
The anticipated annual salary for this role will range from $70,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
Location Requirements
This position requires this person to be located in Chicago and go into our client's Chicago office 2x a week. This position is not eligible for immigration sponsorship.
Job Scam Warning
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
Responsibilities
- Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
- Mentoring a pod of Coordinators, Associate Managers, and/or Managers
- Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
- Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
- Working with direct response advertising strategies to drive sales revenue and/or qualified leads
- Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
- Creating and implementing campaign A/B test experiments to identify optimal campaign settings
- Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
- Analyzing paid search campaign results and adjust strategy and budgets accordingly
- Communicating with your client regularly to discuss goals and deliver results
- Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
Requirements
- 3+ years of experience managing multiple client portfolios in paid search industry
- Excellent verbal and written communication skills
- Excellent analytical skills
- Deep knowledge of the SEM industry and the paid search advertising model
- Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
- General knowledge of search engine optimization (SEO), social advertising, and web usability
- Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
- Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
- Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
- An understanding of customer lifetime value and optimizing towards profits based on client margins
- Ability to manage expectations and priorities
- Experience presenting to senior-level client contacts
- Strong working knowledge with Google Suite
- Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
Equal Opportunity Employer
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
