Corporate Overview
Powering Performance Marketplaces in Digital Media QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands. We run these virtual- and private-label marketplaces in one of the nation's largest media networks.
Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
We believe in:
- The direct measurability of digital media.
- Performance marketing. (We pioneered it.)
- The advantages of technology.
We bring all this together to deliver truly great results for consumers and brands in the world's biggest channel.
Job Category
Modernize is seeking a Paid Search Associate to support the Marketing team in acquiring quality homeowner leads through Google Ads, Microsoft Ads, and other paid media platforms. This position will work alongside a team of seasoned experts to enhance current campaigns and test new opportunities.
We are seeking highly motivated, analytical, and intellectually curious team members who want to become digital marketing experts and want to join and learn from a world-class team.
Our ideal candidate will have a background in performance marketing and data analysis. This manager should have established digital marketing experience, as well as a desire to progress their career in digital marketing.
Responsibilities
- Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our sites
- Manage Google Ads, Microsoft Ads, and other paid media campaigns to revenue targets within ROI requirements
- Write ad copy at scale to maximize campaign performance
- Ongoing campaign management and SEM bid optimization
- Build out campaigns, features, and make account adjustments as needed
- Monitor and analyze campaign performance metrics (CPC, CTR, ROAS, CPA, etc.) to ensure optimal ROI.
- Set weekly tasks and project priorities
- Communicate regularly with management on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
Requirements
- 1+ years of experience in SEM or digital marketing, with a focus on paid search campaigns.
- SEM/Display advertising experience would be preferred
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Intermediate knowledge of paid media tools (e.g. Microsoft Excel, Google Analytics, Google Tag Manager, etc...)
- Bachelor's degree is required. Major/minor in Economics, Math, Statistics, Marketing, Web Technologies, or related field is preferred.
Compensation
The expected salary range for this position is $65,000 USD to $75,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company's compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company's standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.
Equal Opportunity Employer
QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.
