Company Description
The Team One C.O.R.E.
- C = COLLABORATIVE: We work together to get better stuff done than we could alone.
- O = OPTIMISTIC: Honest and confident in our quest forward; believing the impossible is possible.
- R = RESULTS-DRIVEN: Creativity is always in service of results and never for its own sake.
- E = ENTREPRENEURIAL: Blow up the establishment. Shoot for the moon.
Overview
The Media Supervisor, Paid Social is responsible for the execution of ongoing paid social media campaign activations for Lexus and the management of the team working on them. The ideal candidate for this position has a passion for paid media, specifically social media, and a proven track record of implementing successful paid social media tactics on multiple platforms. This person must also possess a passion for continuous improvement and learning as the landscape continues to evolve. Prior supervisory experience is preferred.
Responsibilities
- Communicate with team on issues and timelines.
- Delegate and follow up on projects with team as well as other agency departments to ensure timely completion.
- Act as the first touch contact to the media planning, operations, and analytics teams.
- Contribute to development ongoing paid social media activation plans based on Lexus RFPs.
- Place social media advertising campaigns across various platforms based on agreed upon campaign strategy.
- Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences and more.
- Optimize campaign buys to ensure budgets are spent as effectively as possible each month.
- Work closely with all platform partners to ensure plans constantly push the envelope and include the latest and greatest ad tech and formats available for automotive.
- Develop technically accurate media points of view for activation recommendations and campaign outcomes.
- Manage all financials for Lexus including campaign spend, fees, and ensure all billing is properly actualized each month.
- Manage and optimize campaign activation workflow and communication protocol between planning, operations, creative, analytics and managed service teams.
- Communicate key learnings to appropriate agency stakeholders to ensure alignment and efficiency of campaign deployment.
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
