Role Summary
As part of the Chief Marketing Organization the Sr. Manager Paid Search will be part of the Performance Marketing team. This individual will be responsible for overseeing the development of our approach to Paid Search across the Pfizer portfolio. This role requires a strategic thinker, as well as hands-on experience. You will be part of our newly created In-House team, collaborating with cross-functional teams to achieve business objectives. The ideal candidate will have a proven track record of creating and managing successful paid search campaigns, and a deep understanding of industry trends.
Role Responsibilities
- Collaborate with cross-functional teams, including marketing, design, and analytics, to align paid search efforts with overall marketing objectives.
- Lead the development and implementation of comprehensive paid search strategies to drive qualified traffic, increase conversions, and revenue growth in alignment with business goals for multiple websites across the Pfizer portfolio.
- Conduct keyword research, ad copy creation, and bid management to optimize campaign performance and maximize ROI.
- Present and gain approval on new ad units or tactics for the portfolio through Pfizer's approval process.
- Develop and deliver regular performance reports and insights to senior stakeholders, highlighting key metrics and recommending optimizations for ongoing improvement.
- Support the development of testing plans, hypothesis formulation, and experiment design to drive continuous improvement in campaign performance.
- Conduct in-depth research, competitor analysis, and audience targeting to identify opportunities and constant optimization.
- Manage day-to-day operations of paid search campaigns across multiple platforms, including Google, Bing, and other search engine marketing platforms.
- Review advanced bid strategies and budget optimizations approaches for maximum performance.
- Strong analytical skills and the ability to interpret complex data sets to drive decision-making and optimization.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
Qualifications
- BA/BS required
- 7+ years of agency or client-side Hands on Keyboard Search expertise (Healthcare experience preferred but not required)
- In-depth knowledge of paid search platforms, including Google Ads and Bing Ads
- Strong analytical skills and proficiency in Google Analytics or other analytics tools
- Experience with keyword research, ad copywriting, and landing page optimization
- Ability to manage budgets effectively and demonstrate a positive ROI
- Excellent communication and collaboration skills
- Ability to work effectively and collaboratively in a team-based environment
- Strong communications skills, and ability to translate concepts for a wide variety of audiences
- Understanding of media measurement norms, evolving landscape, and industry standards
- Analytical skills and proficiency in Paid Search tools and analytics platforms
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information
Last Date to Apply: September 18, 2024
New York, NY or Collegeville, PA
The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
