Job Purpose
We're seeking a data-driven and tech-savvy Paid Search Manager to join our growing team. The ideal candidate will have a deep understanding of paid search strategies and tactics for a SaaS business, with extensive experience working with subscription based revenue models, and operating in legal-tech or a similar domain.
You have a decorated history of scaling up successful campaigns on Google Ads and Bing and turning newly launched websites into top ranking cash-cows. You're always up-to-date with the latest SEM news and trends, and are obsessed with squeezing more juice out of the lemon via multi-variant testing, and you speak passionately when advising on strategic decisions like tROAS vs tCPA. You will be leading all search engine PPC campaigns to achieve the ultimate goal—driving high-quality traffic and conversions that deliver strong ROAS. Working closely with our CEO, you'll be given full ownership of our SEM program, providing resourcing and support while you collaborate with SEO experts and Business Analysts to ensure SEM strategies deliver on our business objectives.
Responsibilities
- Develop and execute SEM strategies for Google Ads and Bing Ads that drive traffic into conversions (signups and paying customers).
- Conduct comprehensive keyword research to identify traffic-driving opportunities and optimize targeting for maximum reach and relevance.
- Create manage and optimize all campaigns and bidding, seeking to continually drive increasing conversions across all target keywords.
- Manage SEM budgets to maximize traffic growth while maintaining a strong focus on ROI and efficiency.
- Create compelling ad copy and landing pages with a focus on conversion optimization and continuously A/B test new landing pages with a "king of the hill" mentality.
- Identify and capitalize on emerging SEM opportunities, such as new platform features, ad formats, or audience segments, to boost traffic acquisition.
- Utilize data analytics tools to track traffic metrics and make data-driven decisions to refine campaign performance and boost overall traffic volume.
- Stay updated on industry trends, algorithm changes, and new SEM tools to consistently adapt and enhance traffic-driving efforts.
Requirements
- Must have experience working with multi plan subscription based revenue models in SaaS.
- 3+ years of experience fully owning and managing paid search campaigns on Google Ads and Bing Ads (must have).
- Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking and attribution.
- Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
- Proven experience building comprehensive reporting and analytics, to deliver updates, insights and analyses to the senior leadership team.
- Experience with A/B testing tools and methods for SEM optimization.
- Google Ads certification (preferred but not required).
- Familiarity with SEO and broader digital marketing principles (advantageous but not essential).
Benefits
Benefits may vary depending on location and adjusted to local market benchmarks. Here's what to expect:
- Full remote working with flexibility to set your own working schedule
- Competitive compensation package
- Comprehensive healthcare coverage for you and your dependents (provided by a leading carrier)
- Retirement planning with company 401(k)
- 15 days paid vacation, 5 days paid sick, 11 federal holidays
- Full hardware setup including Apple laptop plus the latest peripheral kit
- Access to the learning & development program, including sponsorship for certifications & accreditations
- Company swag, seasonal gifts, and more…
Here at Taroko, we believe wholeheartedly in building a culture of appreciation, respect, inclusion, and fun! We also have active give-back programs, bring your pet to work options, work from home gift baskets, paid maternity leave, and much more. If you are a talented and ambitious Paid Search Manager that's ready to take your career to the next level, and want to work with a small group of like-minded people, you've come to the right place.
Send us your resume and a brief message explaining why you're the perfect fit!
Equal Opportunity Employer Statement
Taroko is an equal opportunity employer. We pride ourselves on being a workplace committing to creating a diverse and inclusive environment for all employees. We value hiring talent from different backgrounds and cultivating an environment that promotes difference and mutual understanding. All qualified applicants will receive adequate consideration for employment regardless of their age, sex, race, color, religion, citizenship, gender identity, sexual orientation, national origin, pregnancy, marital status, disability, or veteran status.
Every job application you submitted will be kept on file for the consideration of the future vacancies, and you have the right to ask to have your information removed from our database.
