Paid Search Manager

Townsquare Ignite • Full-time • Charlotte, North Carolina, United States • 1w ago

About Townsquare Ignite

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage

First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
Massive Reach: We have access to over 250 billion impressions per day.
Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Paid Search Manager Opportunity

As a Paid Search Manager, you will assist in planning, implementing, and maintaining search marketing campaigns. This position is essential to the day-to-day running of accounts and requires an individual that works well in a team-based, fast-paced, detail-oriented environment. While advanced strategic thinking is not expected, the successful PSM is resourceful and demonstrates the initiative to participate in advanced projects.

Responsibilities

Plan, execute, and optimize SEM campaigns to drive engagement and conversion
Keyword analysis – build keyword lists, analyze search volume and make recommendations
In-platform setup of paid search campaigns
Text creative copywriting for paid search
Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
Maintain and track ROI and ad spend across all accounts monthly
Keep up to date with best practices, bid management systems, keyword development tools, and industry research
Pull and analyze daily campaign reports
Generate monthly reporting and performance insights that lead to gains against client business objectives
Troubleshooting any technical and performance issues
Timely delivery of all tasks
Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
Responsible for account record keeping including IOs, Asana tickets, and email correspondence

Qualifications

Preferred: Experience managing home services Search and LSA accounts
Bachelor's degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client's goals
Must be proficient, intermediate level, with Excel, PowerPoint, Word
Self-motivated with the ability to work in both a team environment and independently
Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
Aptitude for learning new skills and procedures
Above-average problem-solving skills and troubleshooting
Strong organizational skills and detail-oriented
Strong math and analytical skills
Possess a strong understanding of digital advertising and the digital media landscape

Benefits

Competitive base plus bonus plan
3 Weeks PTO
9 Paid Holidays (Two personal/floating Holidays)
Health, Dental, Vision
401(K)
Company provided laptop
Continuous training opportunities
Fully remote opportunity
Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!

Note: No explicit compensation details were provided, so the salary JSON is empty.