Job Overview
Fulltime role (remote)
Responsibilities
- Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation
- Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to increase efficiency and effectiveness
- Utilize advanced targeting options to reach specific audience segments based on demographics, interests, and behaviors
- Stay abreast of industry trends, algorithm updates, and best practices in paid search marketing to ensure that campaigns remain competitive and aligned with the latest developments
- Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
Skills, Competencies, and Qualifications
- Bachelor's degree in marketing, economics, computer science, mathematics, or similar
- 4+ years of experience in paid search, preferably ecommerce or performance/direct response
- Understanding of Google paid search algorithm, ranking, and updates/changes in processes
- Experience managing Product Listing Ads (PLA)
- Experience with analytics platforms
- Intermediate experience in Microsoft Excel
- The ability to analyze large datasets to gain insights and make confident recommendations
- Strong mathematical, analytical, and communication skills (written and verbal)
- Experience with A/B and multivariate testing and course correction
- Ability to effectively work together with stakeholders of varying skill sets across all levels
- A tenacious attitude for learning and taking on new challenges, and a self-starting mentality
- Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks
Sponsorship is not available. Please, no 3rd parties.
