About Quorum Federal Credit Union
Quorum Federal Credit Union is a modern financial services organization that blends over 90 years of trusted experience with innovative, technology-driven solutions. As a nationally recognized employer of choice, we attract and develop top talent, empowering our team to drive the organization forward. We're a human-centered company, committed to creating a positive and enriching work journey while supporting the personal and professional growth of our employees.
Job Description Summary
We're seeking a highly motivated Digital Marketing Specialist to join our marketing team within the banking and financial services industry. The Digital Marketing Specialist is responsible for developing and implementing digital marketing campaigns that are designed to support our business objectives. This role is a key tactical player in enhancing our online presence, increasing website traffic and engagement, and generating leads for both the lending and deposit verticals.
Key Job Responsibilities and Accountabilities
Digital Marketing Campaign Development and Implementation
- Develop and implement multi-touch digital marketing plans to support Sales AE initiatives and select retail direct-to-consumer goals, including email marketing, paid search, display advertising, paid/organic social media, lead generation, and publisher advertising.
- Manage the company's social media platforms (LinkedIn, Facebook, Instagram, etc.) and create content to engage customers, increase followers, and drive traffic to conversion points.
- Develop creative assets to support marketing campaigns whenever necessary.
- Coordinate the implementation of marketing campaigns by ensuring adherence to campaign timelines and deliverables, and facilitating the review process between Marketing managers, business owners, and compliance.
- Assist in market and customer research initiatives related to product launches and marketing campaigns.
- Collaborate with cross-functional teams to align campaign objectives, optimize campaign tactics regularly, and facilitate reviews and approvals.
Reporting Analytics and Insights
- Track key performance indicators (KPIs), monitor marketing metrics and analytics, and make recommendations to improve the performance of existing tactics.
- Monitor and analyze campaign performance using analytics tools (GA4, Hubspot Reporting) and provide regular reports with actionable insights to optimize marketing efforts.
Compliance and Best Practices
- Ensure all marketing activities follow industry regulations and company policies.
- Stay up to date with the latest digital marketing trends, technologies, and best practices.
Marketing Automation
- Develop and implement marketing workflows and automations to increase usage and adoption of products and services.
- Actively work within the Marketing, Content, and Automation interfaces within Hubspot to develop, execute, and manage campaigns.
Website CMS
- Actively work within the website CMS (WordPress and Hubspot) to develop/update and publish marketing content to ensure accuracy, relevance, and SEO best practices.
Marketing Operations
- Collaborate with various departments to manage and update the company Intranet and implement tactics to drive user engagement.
- Assist the marketing team in executing employer branding initiatives like creating internal assets, posting content via social media and intranet sites.
- Perform administrative duties within the marketing department related to maintaining policies and procedures, coordinating systems access reports, and satisfying training requirements.
Job Requirements, Competencies, and Skills
- Bachelors degree in marketing, communications, business, or a related field.
- 1-3 Years experience in digital marketing including a minimum of 1 year of demonstrated success in developing and executing marketing tactics.
- Experience in Email Marketing, Social Media Management, Paid Media, and Publisher Advertising.
- Proficient knowledge of SEO best practices and content marketing.
- Ability to ideate and create marketing assets for multiple digital marketing channels or platforms.
- Basic, practical training in graphic design and content development.
- Proficiency in WordPress and Hubspot CMS.
- Proficiency in digital marketing tools and platforms like GA4, Google/Microsoft Ads, and social media platforms.
- Ability to analyze data and draw actionable insights.
- Ability to prioritize marketing initiatives efficiently.
- Must show adaptability and strong creative problem-solving skills.
- Must have an innovative mindset that allows embracing change and addressing problems with speed and agility.
- Must effectively communicate and collaborate with cross-functional teams.
- Must understand the needs of the business and the value of digital marketing.
Environmental / Physical / Mental Requirements
- Stable internet connection with speeds high enough for video conferencing and screen sharing
- Smartphone with current iOS/Android OS
- Prolonged periods sitting at a workstation and working on a computer
- Ability to communicate with coworkers and customers via email, chat, teleconference, and/or phone
Compensation and Benefits
Salary Range: $72,000 to $82,000 annually. Individual salary will vary based on skills and experience. Discretionary incentive compensation may be available based on company and individual performance. Benefits include Medical, Vision, Dental, Retirement Benefits, and Paid Time Off (PTO).
Equal Opportunity Employment
Quorum is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will be considered for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, marital status, protected veteran status, or disability status. Reasonable accommodations are available for qualified individuals with disabilities.
