About Instacart
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.
Work Flexibility
There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it's from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.
Role Overview
Our Paid Marketing team is looking for a highly analytical marketer who moves fast and delivers quantifiable results to join our Performance Marketing Team. As a Sr. Marketing Manager, Paid Social, you will be the owner of our Paid Social program leading our approach on Meta, Snapchat, TikTok, and Pinterest.
Performance Marketing Team
Performance Marketing accelerates top line business growth by driving highly qualified traffic to Instacart properties via Paid, Owned and Organic channels, as efficiently as possible. We promote growth across each stage of our customer lifecycle by leveraging our earned channels (Email, Push, In-App, etc) as well as paid and digital channels (SEM, Paid Social, Connected TV, etc).
Job Responsibilities
- Develop strategy for each Paid Social network based on its unique capabilities.
- Build a roadmap of campaigns with different objectives to drive demand and customer acquisition for Instacart across Meta, Snapchat, TikTok, and Pinterest.
- Execute campaigns end-to-end, including campaign ideation, budget allocation, creative development, campaign builds, ongoing management/monitoring, goal pacing, optimization, and reporting.
- Optimize and monitor campaign performance continuously.
- Drive rigorous and iterative experimentation roadmaps across elements such as creative, targeting, ad formats, bidding strategies, landing pages, etc.
- Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, capability requirements and measurement.
- Collaborate with internal teams and external parties to monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends.
- Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders including senior leadership.
- Deliver against aggressive growth goals across a suite of metrics (CPA, ROI, ROAS, etc).
- Partner with Brand Strategy and Creative teams to develop engaging, performant creative that drives efficient growth and builds brand equity.
Minimum Qualifications
- 8 years of total experience.
- At least 5 years of hands-on-keyboard experience managing paid social campaigns across major platforms.
- App-specific marketing experience with at least 3 years of experience running performance marketing for app-based brands.
- Deep understanding of performance marketing technical implementation.
- Strong analytical mindset with knowledge of attribution systems, AB testing, and incrementality.
- Expert in developing and scaling iterative testing roadmaps.
- Strong verbal and written communication skills.
- Data-driven with strong analytical problem-solving skills.
- Bachelor's degree.
Preferred Qualifications
- Prior experience working with large product catalogs (1M+ SKUs).
- Knowledge of Meta Business Partners.
- SQL experience.
- Experience in a startup or high-growth company.
