Paid Social Manager

Realtime. • Full-time • Denver, Colorado, United States • $70k - $75k / year • 1w ago

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About Realtime

At Realtime, we are rooted in an independent spirit and a relentless drive for results for our clients. From day one we've propelled our clients over media hurdles, tackling complex challenges head-on and delivered measurable impact. Our experts are platform masters with a record of shaping mindsets, amplifying presence, and igniting actions. Today, we add tech-powered solutions that provide unmatched speed, scale and precision. Our Vision is to work with the world's leading brands and be a shining example of agency services combined with tech with an incredible roster of clients. We help clients achieve their goals. Our employees succeed and grow. We are Realtime.

Role Summary

We are looking for an experienced Paid Social Manager to lead the design, execution, and optimization of large-scale paid social ad campaigns across platforms like Meta, Snapchat, and TikTok, with a focus on mobile app campaigns for iOS and Android. You'll develop full-funnel strategies, manage multiple client projects, and leverage tools like AppsFlyer to track and optimize performance. This role requires a deep understanding of paid social advertising and mobile attribution, alongside strong client communication and data analysis skills. At Realtime, we offer a people-first culture, excellent benefits, learning opportunities, and a collaborative, high-growth environment.

Qualifications

3+ years of paid social advertising experience (agency experience preferable).
Proven track record of success with paid social advertising campaigns, including those for mobile apps.
Experience with website, lead and app analytics (such as UTM tagging, Google Analytics etc.).
Experience with AppsFlyer or other mobile attribution platforms is a strong plus.
Degree in business, math, marketing, engineering, science or similar.
Demonstrated ability to manage multiple accounts and projects simultaneously to meet objectives/key deadlines.
Ad platform certifications preferred.
Outstanding data handling and analytical skills.
Understanding of the fundamentals of pixel and tracking setup.
Excellent written and verbal communication skills.
Well-organized and flexible; able to move from project to project without delay.
A passion for Digital Marketing and learning!

Key Responsibilities

Design, manage and execute large-scale, full funnel, app and web campaigns on social platforms such as Meta, Snapchat, and TikTok.
Develop and implement comprehensive paid social strategies that align with client goals and target audience, communications within key accounts, and present the strategic vision of social as part of the full media mix and current performance in regular client meetings.
Drive new ideas and execution to improve performance in social app and web campaigns, including account structure, bid strategy, creative, ad copy, audience management, and landing page optimization.
Continuously monitor campaign performance, including 3rd party data (such as AppsFlyer), and make data-driven optimizations to maximize ROI and achieve key performance indicators (KPIs).
Execute tests, collect and analyze data, identify trends and insights to maximize performance.
Track, report, and analyze website and app analytics.
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Identify and present new opportunities/areas of growth that will help continue the development of the paid channels.
Work closely with the creative and reporting teams to drive data-backed innovation and strategy, especially in the mobile app space.
Stay at the forefront of industry innovation and best practices, learn and grow your knowledge, and bring new findings and ideas to clients and internal teams, particularly in mobile and app-related advertising strategies.

Our Values

Always Curious: We are driven by a relentless pursuit of knowledge and discovery. Risk-taking and innovation are at our core; we explore uncharted territories.
Performance Driven: We deliver precise, effective strategies tailored for our clients. Our focus is on data, science, and exploration to ensure high performance.
Relentlessly Ambitious: We set high standards and push beyond what's expected. Clear, direct communication drives us to achieve outstanding results.
On the Front Foot: Our commitment to our goals is unwavering and proactive. We seize opportunities to optimize and enhance performance.
Real and Authentic: We build genuine, lasting relationships with clients and colleagues. Transparency and honesty are fundamental.
Kind at Heart: We stand by our values of kindness, respect, and integrity in all interactions.