Description
The Amazon Digital Advertising team (ADA) focuses on leveraging Amazon's Advertising DSP to support the digital marketing initiatives of Amazon's own strategic businesses. Our stakeholders are the internal marketing teams across Amazon, and our mission is to develop better digital advertising programs for those businesses. We operate across marketing, program management, and new product development. This specific role will manage display and video ad programs on behalf of large 1P advertisers who prioritize marketing objectives ranging from driving brand perception to purchases.
The complexity and the scale of the activities performed by the team increases as we deploy new media buying and measurement strategies and our ambition is to create a team of experts who are passionate about the opportunities available within Amazon Advertising and who relentlessly innovate on behalf of internal partners.
Key Job Responsibilities
The Senior Marketing Manager is an Amazon Advertising expert designing, managing and scaling effective and innovative display programs via the Amazon DSP.
Key Aspects of the Role
- Identify and consolidate supply needs from advertisers and work with APS/3PX supply teams to make sure DSP supply meets these requirements (supply type, volume, performance)
- Lead advertiser education presentations on the evolving DSP capabilities and expansion of supply sources within the Amazon DSP
- Coordinate supply focused experimentation efforts across ADA Marketing, accelerate durable learnings
- Document and share internal advertisers success with 3P team and showcase the value / impact of ADSP for 3P advertisers
- Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams
- Develop mechanisms that measure and drive DSP product and supply adoption by ADA Marketing teams
About the Team
The Amazon Digital Advertising (ADA) team is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our portfolio ranges from sponsored, display, video, and custom ads to insights and reporting. With tailored solutions for all businesses, we offer flexible pricing and buying models, including self-service, managed service, and programmatic to help optimize strategies.
Basic Qualifications
- 2+ years of team management experience
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
- Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Experience with various statistical techniques (regression analysis, coefficient correlation)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124,100/year in our lowest geographic market up to $205,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Amazon.com Services LLC
Job ID: A2814952
