Performance Marketing Associate, B2B

DoorDash • Full-time • San Francisco, California, United States • $72.20k - $114k / year • 1w ago

About The Team

The B2B Marketing team is a small and diverse team of highly-driven marketers who are performance-focused, super collaborative, and value having fun together just as much as our campaign results. We support a wide variety of business lines and work closely with our Inside Sales partners to generate leads for:

B2B Growth Marketing supports Merchant Acquisition ("Mx"), DoorDash for Business ("DDfB"), and various New Vertical categories ("NV" such as Alcohol, Flowers, and more), with paid media being a key driving force to the business' growing successes.

About The Role

We're hiring a data-driven Performance Marketer who will be responsible for driving growth across paid media channels for our Restaurant and New Verticals suite of products in the US. This role is tasked with the monumental responsibility of attracting and educating new SMB Merchants about the benefits of the DoorDash product suite to help them grow their business through third-party delivery. This role will be tasked with the execution of paid media buys (Paid Search, Paid Social and Paid Display), delivering against aggressive business goals, managing investment efficiency, and maintaining a "startup" mentality to be a top-tier cross-functional partner.

You will report into the Senior Manager of B2B Performance Marketing on our Growth Marketing team in our Merchant organization. We expect this role to be hybrid with some time in-office and some time remote.

You're Excited About This Opportunity Because You Will…

Execute paid media strategy and campaign execution to increase lead generation and optimal ROAS.
Own the bottom line on all performance marketing programs for paid media campaigns as they are hyper-growth channels for the respective products.
Nimbly lead and measure performance across an evergreen portfolio of paid channels, but execute ad hoc strategic campaigns with separate goals and budgets as the landscape shifts.
Develop and implement testing strategies to improve KPIs including identifying and testing new channels, creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance.
Work with cross-functional teams on overall business strategy and growth.

We're Excited About You Because…

You have 2+ years of direct, hands-on experience managing paid media (search, display, social), either at an agency or in-house.
You have a deep familiarity with all digital marketing metrics including MQL, CW, CPL, CPA, CPC, CPM, LTV and ROAS
Demonstrate outstanding analytical and problem-solving skills with an impeccable eye for detail
You are relentlessly resourceful. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you have the drive to power through it.
You are a storyteller at heart that can create a compelling narrative from performance data.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within California, Colorado, District of Columbia, Hawaii, Maryland, New Jersey, New York and Washington.

$64,600—$95,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

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