Summary
We are seeking a highly motivated and results-driven Performance Marketing Manager to lead our digital marketing efforts. This role will be responsible for developing, executing, and optimizing multi-channel marketing campaigns to drive measurable growth and achieve key performance indicators (KPIs). The ideal candidate has experience with both paid and organic marketing and is naturally motivated by next-level performance.
Key Responsibilities
- Develop and execute comprehensive performance marketing strategies across various channels, including but not limited to PPC, social media advertising, display advertising, and SEO.
- Plan and manage digital advertising campaigns to meet acquisition and revenue goals, ensuring efficient budget allocation and ROI maximization.
- Analyze data and key metrics to optimize campaigns, identify growth opportunities, and implement A/B tests for continuous improvement.
- Collaborate with creative and content teams to produce high-converting assets and landing pages.
- Audit operator sites for technical, on-page, and local SEO opportunities and implement or recommend implementation respectively.
- Utilize marketing analytics tools to track campaign performance, generate reports, and present actionable insights to stakeholders.
- Stay updated with industry trends, new tools, and best practices in performance marketing, and implement innovative strategies accordingly.
- Manage relationships with external agencies, vendors, and partners to enhance campaign performance and explore new opportunities.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Travel
Some planned and pre-scheduled overnight travel will be expected.
Minimum Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- 5+ years of experience in performance marketing, with a strong background in managing digital campaigns across various channels.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, etc.
- Demonstrated experience in data analysis, including interpreting complex data sets and making data-driven decisions.
- Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
- Familiarity with CMS editing tools.
- Knowledge of SEO tools (Conductor, Moz, Ahrefs, Semrush, etc.)
- Excellent communication and presentation skills.
- Certifications in relevant marketing platforms/tools are a plus.
Applicants must be able to pass a pre-employment drug screen.
What We Offer
- Flexible schedule: Monday-Thursday in office, Friday's optional to work remote
- Competitive Base Salary + Annual Bonus
- Generous Paid Time Off and Holidays
- Employer-matching 401(k) Program + Profit Sharing Program
- Student Debt Program – we'll contribute up to $10,000 towards your student loans!
- Tuition Assistance Program
- Employee Stock Purchase Program – purchase shares at a 15% discount
- Comprehensive and progressive Medical/Dental/Vision options
- And much more! https://welltower.com/newsroom/careers/
About Welltower
Welltower, an S&P 500 company headquartered in Toledo, Ohio, is driving the transformation of health care infrastructure. The Company invests with leading seniors housing operators, post-acute providers and health systems to fund the real estate and infrastructure needed to scale innovative care delivery models and improve people's wellness and overall health care experience. Welltower, a real estate investment trust ("REIT"), owns interests in properties concentrated in major, high-growth markets in the United States, Canada and the United Kingdom, consisting of seniors housing, post-acute communities and outpatient medical properties. More information is available at www.welltower.com
Welltower is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE/AA. Minority/Female/Sexual Orientation/Gender Identity/Disability/Vet
