Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.
Responsibilities
- Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Traffic all creatives into PMX platform and set up campaigns prior to launch date
- Speak to PMX's differentiation in-market and highlight unique capabilities
- Handle highly visible campaigns (both in volume and importance)
- Maintain knowledge of media technology buying platforms and analytic tools
- Navigate through variety of third-party systems to complete monthly billing documentation
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
- Work with Product Manager to define features and drive product enhancements
- Understand and communicate our value proposition, technology, and partnerships to help grow client accounts
- Provide team leadership, mentoring, and training to junior staff
Qualifications
- Bachelor's Degree required
- 2-4 years of online advertising experience, with professional experience in the programmatic space
- Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges
- Experience working in DBM (Google), The Trade Desk, MediaMath, TURN, or AOL (One) highly preferred
- Must possess strong industry knowledge of third party ad servers, as well as first and third party data targeting approaches
- Have a core operational understanding of critical programmatic campaign components such as: brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity
- Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure
- Have the ability to provide timely feedback to colleagues, superiors, and partners
- Have the ability to act as a proactive part of Publicis Media team, and to act as a self-starter in an environment that encourages creativity, enthusiasm, and organization
- Proficiency with Microsoft Office tools, particularly Excel
Additional Information
Compensation Range: $70,000- $115,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/27/2024. All your information will be kept confidential according to EEO guidelines.
