About Bumble Inc.
Bumble Inc. is the parent company of Bumble, Badoo, Fruitz and Official. The Bumble platform enables people to build healthy and equitable relationships, through kind connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Official is an app for couples that promotes open and honest communication between partners and was founded in 2020.
Job Overview
Bumble is seeking a User Acquisition Media Buyer to join the team for a contract of 5-6 months. In this role, you will be responsible in planning, purchasing, and optimizing user acquisition campaigns across our diverse portfolio of apps. Your analytical skills will be crucial as you assess campaign effectiveness across multiple channels and geographies, ensuring we meet and exceed our KPIs. If you are passionate about data-driven marketing and eager to explore innovative strategies for user growth, we invite you to apply and make a significant impact on our brand's success.
Team Description
The UA team at Bumble Inc is responsible for the paid acquisition efforts for all of our apps globally. We are a kind, talented and international team that focuses on driving users and revenue growth by innovating with creative and analytical thinking. We are looking for a someone to support media buying (Meta, Tiktok, Snapchat, Google ACi, ASA and Programmatic) for Bumble Inc's portfolio of apps across different markets with a focus on user acquisition, retention and revenue growth. The right candidate should be someone with extensive experience in media buying across all channels for app first companies. Please note that we can not consider individuals that are not residents of New York & Texas. Additionally this role is not eligible for sponsorship at this time.
What You'll Be Doing
- Be responsible for planning, buying, and optimizing user acquisition campaigns across various channels for different apps under the Bumble Inc portfolio
- Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
- Launch new creatives and optimise creative mix based on performance by channel and geo
- Support the launch and expansion of user acquisition in new, exploratory markets and channels using competitive and market intelligence
- Be responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
- Propose and implement test strategies to unlock further growth for all of the apps
About You
- 2-4 years of proven experience in performance marketing and/or mobile user acquisition
- You have hands-on experience managing mobile app campaigns on Tiktok, Meta, Google ACi and programmatic
- You have strong analytical skills with the ability to make data-driven decisions
- You have experience leveraging acquisition channels to drive revenue/user acquisition growth
- You have experience working within a distributed team across different geographies
- You have direct experience with analytics and attribution solutions, with exposure to data visualization and BI tools
Compensation
Base Compensation Range: $63,000 - $90,000/annual. For base compensation, we set standard ranges for all roles based on function, level, and geographic location.
