About Royfort
Royfort is a leading luxury brand in the home & living sector, founded by two former Google/Amazon employees. We have built a strong and loyal customer base, with tens of thousands of high-net-worth individuals who appreciate the quality and elegance of our products. Our customers are discerning, affluent, and value excellence, and so do we. At Royfort, we take the best elements of top tech company cultures to create an environment that prioritizes personal development, collaboration, and flexibility. Here, you'll work with smart, driven people in a small, agile team where your contributions directly impact our success.
Aufgaben
As the D2C Growth Marketing Lead, you will be responsible for driving customer acquisition and retention strategies that resonate with our target demographic of high-net-worth individuals aged 35+. This is a hands-on role with a focus on delivering measurable results across various digital marketing channels.
Develop and Execute Growth Marketing Strategies
- Craft and implement data-driven marketing strategies that effectively reach and resonate with the 35+ demographic.
- Manage and optimize advertising campaigns across Facebook, Google, and CRM platforms to meet and exceed KPIs.
Facebook Marketing
- Design, manage, and optimize Facebook ad campaigns to maximize ROI.
- Monitor and analyze campaign performance, making data-driven decisions to enhance effectiveness.
Google/SEA Marketing
- Manage, and optimize Google ad campaigns to maximize ROI.
- Collaborate with agencies/freelancers.
CRM Marketing
- Develop and manage CRM strategies to nurture leads and engage existing customers.
- Implement email marketing campaigns and personalized customer journeys.
- Collaborate with agencies/freelancers.
Analytics and Reporting
- Track, analyze, and report on marketing performance metrics.
- Use insights to refine strategies and drive continuous improvement.
Qualifikation
- 4+ years experience in D2C marketing
- Hands-on META media buying / account management experience
- Proven track record in marketing to a 35+ demographic, preferably within the luxury or high-end sectors
- Experience collaborating with agencies/freelancers
- Strong analytical skills and attention to detail
- Ability to multitask and prioritize tasks in a fast-paced environment
- Problem-solving mindset and ability to work independently and as part of a team
- Fluent in German and English
- You will report directly to one of the founders
