Company DescriptionLeo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
OverviewThe position of Copywriter is for someone who has a natural storytelling ability; creating conceptually driven campaigns, and crafting storylines, VO's and headlines for assigned brands. Importantly the writer needs to be adaptable to different platforms, different brand tones of voice and different consumer segments. Strategic understanding is a plus because it enables the writer to address briefs and feedback in a way taht addresses the brand's objectives.
Responsibilities- Telling stories; executed via storylines, VO's and headlines.
- Ability to say alot with little words; in a way that is engaging and captivating.
- Writing snappy and snackable content for platforms (undertanding different platforms)
- Adaptive ability to impersonate different consumers, brands and platforms
- Ensuring the consistency of prepared content
- Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.
Business Acumen & Operational Efficiency
• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
• Develop and execute strategically-sound creative for cross-channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone
- At least 1+ year of experience in concept creation and creative writing
- Have a clear understanding of the difference between a communication concept and an exceptional idea.
- Mastery of the English language
- Understanding of all social platforms (ideally a social media partipant)
Additional Information
