Job Description
IPG-X is a rapidly growing business within the IPG network. As a newly created custom global automotive and luxe agency, with Bentley Motors as our founding client, we specialise in connecting brands with audiences across virtual and physical realities. IPG-X works under a new open architecture operating model that connects communications specialisms from across the entire IPG group to create bespoke solutions for brands and their consumers.
We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world's biggest brands.
And to add to the (literal) wheelbarrow full of awards we've got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign's European Integrated Agency of the Year, not to mention McCann Central's haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do.
We're a team of passionate creatives, strategists and engineers from a wide mix of backgrounds. But there's a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide and our process knowledge is deep, we are all still learning every day.
Your Key Responsibilities
IPG-X is on the hunt for a Social Media Director to lead our growing social team, create best in class work for our clients and support with business development and growth.
As Social Media Group Account Director, you'll have the opportunity to lead the social strategy and content for one of the world's leading luxury automotive clients, Bentley Motors. Acting as an extension of Bentley's global social team covering everything from strategy, social first creative and elevating social content across hero campaigns.
As well as leading Bentley social, you'll be actively involved in the growth of luxe clients across the agency's portfolio. So, experience with luxe brands is a bonus. You'll have a collaborative spirit and work well with wider agency teams as well as our clients. This role will be supported by a team of social experts, as well as the wider agency teams, reporting directly into one of the Managing Partners.
Problem Solving
- Identify problems and provide information and data necessary to generate solutions
Business Relationship Management
- Closely track any changes in the client's business and their sectors
- Build and deliver best-in-class business solutions over time to establish effective relationships
Strategic Thinking
- You will be a strategic thinker, supporting clients to develop their social media strategies
- Work closely with brand strategy and paid strategy teams to ensure alignment
- Have a strong understanding of the social and influencer landscape
Creative Thinking
- Relentlessly drive creativity through social by generating ideas and executions that are unexpected, and insight driven
- Provide insights and recommendations to improve campaigns, pushing boundaries in the pursuit of great work
Influence & Negotiation
- Respond effectively to the positions of others and create milestones and symbols that rally support
Financial Acumen
- Understand the importance of accurate forecasting and invoicing
- Understand and measure realisation, utilisation and margin and make adjustments to maximise
- Generate solutions for the client
- Offer solutions beyond what the client has expressly asked for, identify brand opportunities without constraints, and campaign for better ideas
- Identify opportunities for the client's brand across social and think big about which technologies, media, or channels would be most relevant
- Anticipate and resolve client issues as they are identified but know when to elevate to your supervisor so that you are utilising your team's experience and expertise
- Develop and cultivate relationships with clients in a manner that translates into opportunities for the client and agency
- At all times, ensure our work meets client's business and communications objectives
Focus on People
- Be a formal leader of a team, leading a diverse team of individuals towards a common goal
- Deal effectively with difficult conversations and negotiations
- Contribute to the functional and professional development of your team and ensure best practice sharing with other disciplines
Deliver top results
- Identify account growth opportunities and future income streams
- Play an integral role in a new business pitch, and be able to lead pitches from a social perspective
Deliver on Brilliant Basics
- Manage the distribution of status reports and timing plans, utilising company tools and systems according to your area of business, ensure jobs are scheduled on time and budget, regularly monitoring progress and costs and highlighting any issues immediately with relevant people
- Manage administrative elements of your role including internal and external systems; job numbers and associated information; timesheet completion; approval and distribution of contact reports within 48 hours of meeting; proof-read documents or presentations for clients prior to despatch; ensure creative ideas match the brief; identify and manage deliverable risks as required and respond accordingly
- Ensure work is always of high quality; respond promptly to client requests and manage expectations with them; produce accurate quotations; manage jobs within scope of work; provide quality briefs every time; manage KPIs across team
Benefits
In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.
A culture of learning and development is also central to our ethos, so you'll have access to industry leading training and development programmes, plus you'll get to work closely with the world's biggest media partners to access exclusive features and products.
Most importantly, you'll be part of a fun and collaborative team and you'll work in an environment where you are supported and developed.
If you want to join an iconic network agency that offers you the chance to work on one of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now.
Our commitment to equal opportunities
For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.
As a globally integrated community that influences and shapes culture, it's vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with.
Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.
