Role Overview
The Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. The Senior Programmatic Analyst must possess a strong inner drive to contribute.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Inventory & New Channel Strategy
- Meet with, vet inventory, and advance channel partners
- Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts
- Create custom solutions including but not limited to: white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.
- Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
- Troubleshoot supply issues on all pre-production and live campaigns
- Oversee supply and new channel QA process
- Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies
- Identify case study potential for key opportunities and lead creation with programmatic buyer(s)
- Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team
- Maintain log of all inventory and new channel testing across all Spark Foundry offices
Programmatic Operations
- Work with the Manager to create consistent processes across office for using offshore resources
- Work with offshore management on feedback and needs
- Maintain process docs, training, and new hire onboarding material across office
- Partner with the Manager to coordinate Pioneer training program across office
Qualifications
- 1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms
- Deep understanding of programmatic planning, buying, and ad tech vendors
- Strong negotiation skills
- Proficiency in Microsoft Office solutions, specifically Excel
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Strong project and time management skills
- Strong desire to contribute to a team
Company Culture
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
