About
Since 2003, Goosehead Insurance has been disrupting the insurance industry by giving clients the power of choice, utilizing a smarter marketing approach, and delivering world class service. This is all powered by our focus on hiring and retaining extraordinary people. Our clients trust us with their most valuable possessions so, we're more than just a bit selective when it comes to hiring new team members.
Job Summary
B2C Client acquisition strategy with a particular emphasis on driving lead volume through our website, email and owned digital channels. This role requires expertise in performance marketing, campaign strategy, and channel optimization to support aggressive growth goals.
Principal Duties and Responsibilities
- Manage and create campaign strategy leveraging multiple channels including partner marketing.
- Expertise in campaign and channel analysis and reporting for continuous optimization.
- Must possess excellent analytical skills, highly goal oriented, and excellent communication skills.
- Proven success in developing effective B2C acquisition strategies to drive growth.
- Develop and execute a comprehensive digital strategy to maximize leads and conversions from our website using data-driven insights and innovative approaches.
- Manage multi-channel marketing campaigns across website, email, SMS, social, and other owned media, optimizing performance metrics such as CAC and LTV.
- Collaborate with cross-functional teams to align marketing strategies with product and sales initiatives, ensuring seamless customer journeys across touchpoints.
- Utilize CRM and analytics tools (GA, Salesforce Marketing Cloud) to measure and refine campaign performance, providing actionable insights to senior leadership.
- Lead efforts to build and optimize partner marketing initiatives that support acquisition goals.
Qualifications
- Experience in demand generation, acquisition, and retention, with a deep understanding of marketing funnels and optimization tactics.
- Experience building multi-channel campaigns across client journey mappings
- Strong analytical mindset, with experience in presenting complex data and results to executive stakeholders.
- Demonstrated ability to innovate and drive strategy while balancing tactical execution.
- Expertise in CRM, Salesforce Marketing Cloud
- Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
Experience and Education
- Bachelor's degree in Marketing, Communications or related field.
- 10+ yrs. of B2C growth / performance marketing experience with a track record of success in multi-channel campaign execution.
Benefits Summary
- High quality voluntary health, vision, disability, life, and dental insurance programs
- 401K Matching Plan
- Employee Stock Purchase Plan
- Paid holidays, vacation, and sick leave
- Corporate sponsored programs to enhance employee physical, financial, mental and emotional wellness
- Financial Solution Program
Equal Employment Opportunity
Goosehead is an equal opportunity employer and complies with all applicable federal, state, and local laws, rules, guidelines, and regulations. Goosehead strictly prohibits and does not tolerate unlawful discrimination against employees, applicants, or any other covered person because of race, color, religion, creed, national origin, ancestry, ethnicity, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender, gender identity, transgender status, age, physical or mental disability, veteran status, uniformed service, genetic information, or any other characteristic protected by applicable law. All applicants for employment and all Goosehead employees are given equal consideration based solely on job-related factors, such as qualifications, experience, performance, and availability.
