Performance Marketing Director

knownwell • Full-time • Remote (United States) • 19h ago

About Knownwell

Meet knownwell, weight-inclusive healthcare for all. Join a dynamic company that is changing the way care is delivered to patients with obesity. knownwell is a weight-inclusive healthcare company offering metabolic health services, primary care, nutrition counseling and behavioral health services for anyone of any size. Our hybrid model allows for both in-clinic and virtual care to bring support to patients where and when they need it. To learn more about our recent Series A funding, led by Andreessen Horowitz, please check out this article.

Job Overview

To achieve our ambitious goals, we're looking for a Performance Marketing Director to join our Growth team. This role will be critical for bringing patients to knownwell. This role will take point on all things related to performance marketing including paid channels, SEO, on-page conversion, etc.

The candidate that will achieve the greatest success will be a strong marketing leader with extensive experience acquiring customers for DTC brands and services. This candidate will build a team over the coming year.

Responsibilities

Develop and own the performance marketing strategy to drive highly efficient patient acquisition, retention, and engagement
Partner with the external marketing agencies to execute and refine paid media campaigns across digital channels
Establish KPIs, benchmarks, and frameworks to measure and optimize campaign performance effectively
Launch, manage, and optimize multi-channel marketing campaigns, focusing on platforms such as Google Ads, Facebook/Instagram, Tiktok and other performance-driven networks
A/B test ad creative, messaging, targeting, and bidding strategies to continuously improve ROI
Monitor and report on campaign performance, providing actionable insights to maximize efficiency
Develop creative tactics to ‘growth hack’ driving SEO and organic acquisition
Drive all efforts on other traditional and non-traditional channels which may include direct mail, out of home, affiliate, etc
Develop a roadmap for scaling the performance marketing function, including hiring and managing a high-performing team over time
Bring onboard contractors and other support resources as needed, i.e. copywriter, design, photographer, videographer etc
Mentor and lead new team members, fostering a collaborative and innovative culture
Manage and allocate the performance marketing budget efficiently to maximize returns with a careful eye towards managing CAC and ROI
Provide regular forecasts and updates to leadership, ensuring alignment with business goals

Requirements

Bachelor’s degree in Marketing, Business, or a related field
7+ years of experience in performance marketing, with a strong focus on DTC customer acquisition
Experience at a DTC healthcare delivery company is a plus
Proven track record of successfully managing and scaling paid media campaigns across major platforms
Strong analytical skills with expertise in marketing analytics tools (e.g., Google Analytics, Tableau)
Experience working with or managing external agencies
Ability to thrive in a fast-paced, entrepreneurial environment with minimal oversight

Compensation and Benefits

We offer a competitive salary, comprehensive benefits package, and the opportunity to be part of a purpose-driven organization that is dedicated to making a positive impact on the lives of patients. If you are an ambitious and experienced marketing leader who is passionate about transforming healthcare and creating meaningful change, we invite you to apply and join our dynamic team.

Equal Employment Opportunity

knownwell, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.