Team
As a Performance Marketing Manager, you will play a crucial role in developing and implementing high-impact marketing campaigns across various markets, languages, and products. From inception to execution, you will be responsible for delivering and scaling performance marketing campaigns to drive growth and maximize conversion rates.
This role offers the opportunity to see the direct impact of your work on the team's processes and the results we achieve. At Raisin, we value teamwork, enjoyment, and personal development, fostering an open and appreciative feedback culture.
Your Responsibilities
- Lead, plan, and execute compelling performance marketing campaigns to increase conversion rates and enhance brand awareness in alignment with our targets.
- Drive performance marketing channels to effectively support the complete consumer funnel, ensuring efficient CPA within allocated budgets.
- Develop strategies for existing channels and explore new opportunities for media testing to optimise lead quality.
- Collaborate with Marketing leaders to oversee media planning, asset development, implementation, measurement, and reporting for Performance Marketing efforts.
Your Profile
- 2+ years of experience in performance marketing.
- Proven track record of delivering impactful performance marketing strategies, campaigns, and optimisations, either in an agency or client-side setting.
- Excellent knowledge of ad platforms and networks, including Google (Search, Display, App and Performance Max), Microsoft Advertising (Search, MSAN), Apple Search Ads.
- Good/ basic knowledge of ad platforms and networks, including Native Ads (e.g. Outbrain) and Social Ads (e.g. Meta, LinkedIn, Reddit).
- Strong analytical skills, with the ability to derive actionable insights from data and effectively communicate them to diverse stakeholders.
- Demonstrated strategic thinking, translating quantitative and qualitative data into effective marketing strategies.
- Solid understanding of customer segmentation and its application in media planning, buying, and campaign development.
- Ability to thrive in a fast-paced, results-oriented environment and manage multiple projects effectively.
- Exceptional organizational skills, attention to detail, and a sense of urgency and follow-through.
- Excellent written and verbal communication skills.
- A team player with the ability to work autonomously and take ownership.
- Minimum C1 Dutch language skills.
- Additional technical experience with tracking technology (e.g., Google Tag Manager, Adjust or other marketing-related tools).
- Familiarity with Google Looker as a business intelligence platform.
Join our mission, join our team - and grow with us!
At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which, connects more than 40 different nationalities.
You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by a variety of restaurants and shopping opportunities.
As Part Of Our Team, You Will Benefit From
- Employee Development Budget of €2,000 and four full training days per year.
- Access to Babbel for continuous language learning.
- Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
- Flexible working hours, home office and 28 vacation days.
- Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month.
- Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs.
- A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
- Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
- You are moving from another country or city to join us? We will support your relocation.
About Us
Raisin is the trailblazer in the savings and investment space. Founded in 2012, the fintech company started by opening the $95+ trillion deposits and investments market of the European Union, the United Kingdom and the United States to consumers. Today, Raisin serves more than one million customers in these three markets, offering savings products as well as investment and pension products. This makes the Berlin-based fintech one of the leading global savings and investments marketplaces. Savers get a wider choice of attractive products with the ability to move their money freely. In addition, financial service providers get best-in-class marketplace solutions for their customers, and banks get better access to retail funding. Raisin operates its own B2C marketplaces in Europe and the U.S. under the brands Raisin, WeltSparen and ZINSPILOT.
In Germany, the company offers ETF-based investment and retirement products, Private Equity and Crypto investments, and savings products. Raisin works with over 400 banks and financial service providers from over 30 countries. Raisin has €50 billion AuA and generated over €1 billion in interest for its customers worldwide. Raisin is backed by renowned international investors such as b2venture, Deutsche Bank, Goldman Sachs, Greycroft, Headline, Index Ventures, Latitude Ventures, Orange Ventures, PayPal Ventures, Top Tier Capital Partners, Ribbit Capital, Vitruvian Partners and M&G.
The company has offices in Berlin, Frankfurt, Hamburg, Madrid, Manchester, Munich and New York.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
