Job Description
Strategy and Planning
Develop and execute a comprehensive performance marketing strategy aligned with overall business goals.
Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
Set and manage performance marketing budgets, allocating resources efficiently across various channels.
Campaign Management and Optimization
Manage and optimize paid advertising campaigns across various channels, including search engines (SEM), social media and display advertising, metasearch, and affiliate marketing.
Implement A/B testing and other optimization techniques to improve campaign performance and conversion rates.
Analyze campaign data and identify areas for improvement to ensure continuous optimization.
Reporting and Analysis
Develop and maintain comprehensive reporting dashboards to track and analyze campaign performance.
Regularly communicate performance data and insights to stakeholders, including senior management and other marketing teams.
Identify trends and opportunities from data analysis to inform future marketing strategies and tactics.
Stay Updated on Industry Trends
Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.
Continuously seek opportunities for innovation and improvement to maintain a competitive edge.
Identify and implement new performance marketing channels and technologies.
Team Leadership and Development
Provide mentorship, guidance, and leadership to junior team members within the performance marketing team.
Foster a culture of collaboration, learning, and professional growth.
Requirements
Education
Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
Experience
Minimum 7 years of experience in performance marketing, with a proven track record of success in leadership roles (minimum 3 years).
Experience in articulating strategic issues and negotiating with senior leadership teams.
Skills
- Strong analytical and strategic thinking skills.
- Must be data savvy and love crunching numbers.
- Excellent understanding of paid media channels.
- Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc).
- Exceptional communication and interpersonal skills.
- Exposure to Product Development or technical related – basic coding skill is a plus.
Leadership Qualities
- Ability to inspire and lead a diverse team.
- Strong decision-making and problem-solving skills.
- Being able to see the bigger picture and stay connected to details.
Adaptability
Comfortable working in a dynamic and fast-paced environment.
Ability to adapt strategies to meet changing market and industry trends.
Open to challenges.
Results-Driven
Proven track record of achieving and exceeding performance marketing KPIs and targets.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
