Job Description
Dice is the leading career destination for tech experts at every stage of their careers. Our client, MW Partners LLC, is seeking the following. Apply via Dice today!
MW Partners is currently seeking a Digital Marketing Analyst to work for our client who is a global leader in multimedia and creativity software products.
Responsibilities and Duties
- Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements
- Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations
- Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure the campaign is executed and results are effectively delivered
- Establish targets and benchmarks that articulate the impact of account-based initiatives on revenue
- Create new metrics and methods that quantify the impact of thought leadership campaign engagements on primary B2B KPIs
Requirements
- Degree in Marketing, Statistics, Finance, Computer Science, or other relevant fields
- Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
- Experience with SQL and Advanced Excel knowledge
- Outstanding problem-solving and analytical skills including a talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
- Highly entrepreneurial and able to operate independently with minimal direction
- 3+ years of experience in a B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion
