Senior Manager, Digital Media (App Strategy)

Sam's Club • Full-time • San Bruno, California, United States • $90k - $234k / year • 3d ago

Position Summary

As the Senior Manager of App Strategy, you will help shape the strategic direction of our mobile application portfolio. You will develop and execute comprehensive strategies to optimize app performance, enhance user experience, and improve business growth. We are looking for someone with an understanding of mobile technologies, market trends, and user behavior. You will report to the Director of Marketing and will be based in San Bruno California or Bentonville, Arkansas.

What You'll Do

Develop and implementing overarching strategies to maximize app adoption, aligning app strategies with broader organizational goals and market opportunities.
Lead the organic app store optimization (ASO) programs, collaborating with the paid marketing ASA campaigns.
Conduct in-depth market research to identify new trends, competitive landscape, and user preferences. Use insights to inform app strategy and product roadmap decisions.
Collaborate with product, design, and engineering teams to improve app usability, functionality, and performance.
Use feedback, data analytics, and usability testing to lead interactive improvements.
Build monetization strategies that balance user experience with revenue generation goals.
Establish comprehensive measurements to track user engagement, retention, and revenue.
Monitor app analytics and performance metrics to identify areas for improvement and optimization.
Work with different teams, including product management, marketing, sales, and finance.
Present app strategy recommendations, progress updates, and performance insights to senior leadership and partners.
Build partnerships with all partners to support app strategy execution.

What You'll Bring

5+ years of experience in app strategy or product management to have growth through mobile applications /or digital platforms
Experience with mobile app ecosystem, industry trends, and best practices.
Familiarity with iOS and Android platforms, app stores, and mobile analytics tools
Proficient in breaking down intricate data sets to extract valuable insights and make well-informed, data-centric decisions.
You can "paint the story" of where we're going and how to get there.
You have a creative, and challenger mindset with experience building the best member experiences.

Benefits

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Salary Range

San Bruno, California US-08848: The annual salary range for this position is $117,000.00-$234,000.00
Bentonville, Arkansas US-09930: The annual salary range for this position is $90,000.00-$180,000.00

Minimum Qualifications

Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field