Performance Media Manager - Paid Search + Paid Social

Collective Measures | Media & Analytics • Full-time • Minneapolis, Minnesota, United States • 3d ago

Position Overview

This position will report to the Associate Director of Performance Media. This person will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be a leader within the performance media team to deliver best-in-class strategy of paid advertising. This role will work on recommending smart solutions to marketing challenges, developing campaign strategies, overseeing optimization efforts, and analyzing media campaigns top-to-bottom across multiple ad platforms and media channels. A background in metrics and results-driven optimization is vital.

Responsibilities

Day-to-day oversight of execution and performance of paid social and paid search campaigns
Develop paid social and paid search campaign strategies that align across agency teams for a holistic marketing approach
Summarize and communicate the status of all campaigns with appropriate internal and external contacts
Lead the management of ongoing campaign optimization efforts including but not limited to bidding strategies, budget management, keyword research, ad copy, etc.
Budget and results forecasting
Testing plans, recommendations, and management
Custom analysis, reporting, and insights
Work with project managers and team leads to create and ensure timely delivery of project requirements
Share paid media trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
Help elevate paid social and paid search practices for the agency by participating in blog posts and case studies

Requirements

3-6+ years of paid social or paid search marketing experience
Strong holistic digital marketing / digital media knowledge
Advanced understanding of paid search advertising and relevant platforms (Google Ads, Bing Ads, Facebook Ads Manager, etc)
Excellent written and verbal communication skills
Ability to work independently as well as with a team
Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
Strong experience with Microsoft Excel

Preferred Qualifications

Bid management experience such as Marin or Kenshoo
Experience with Tableau of other data visualization platforms
Feed management platforms: Feedonomics and Google Merchant Center
Retail and e-commerce experience
Proficiency within Google Analytics and/or Adobe
Previous agency experience

About Collective Measures

We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.

Equal Opportunity Employment

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Candidates must be eligible to work indefinitely in the United States without sponsorship, in order to be hired.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don't meet every one of our qualifications listed.