What is Leapsome?
Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike.
Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement.
Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market.
It's an incredibly exciting time to join Leapsome and be part of reshaping the future of work!
Your Opportunity
The Performance Marketing Lead will be a key member of our Demand Generation function, responsible for developing our paid campaign strategies and maximizing their impact while reducing conversion costs. We seek an analytical and data-driven mind with a proven track record of implementing successful performance marketing campaigns in the SaaS space. The ideal candidate is a hands-on leader who can balance strategic vision with tactical execution, ensuring alignment with company goals and objectives.
Your Responsibilities
- Develop and execute a comprehensive performance marketing strategy for paid search, paid social, and affiliate channels with the aim of driving qualified opportunities and pipelines.
- Collaborate with cross-functional teams to identify key market segments, target audiences, and competitive positioning to ensure that all campaigns align with the overall business objectives and strategy.
- Take a test-and-learn approach to campaign and channel development in order to sustainably and efficiently scale our paid acquisition channels. To do so, you obsess over pipe-to-spend ratios and ROAS
- Leverage data and analytics to measure the effectiveness of paid campaigns & drive a culture of experimentation and data-driven decision-making.
- Develop and manage the performance marketing budget, ensuring effective resource allocation across channels and audience segments for maximum impact.
- Foster a collaborative and innovative culture within the team.
Your Profile
- 5+ years of experience in B2B SaaS performance or growth marketing roles, with a proven track record of successfully leading teams and driving revenue growth. Experience in managing large budgets (7 figures per year or more), building performance marketing strategies in B2B, and being hands-on in creating and optimizing campaigns across various channels
- Strong proficiency in marketing tracking, measurement, and analytics, i.e., you're comfortable with Google Analytics and Google Tag Manager to ensure conversion events are set up correctly.
- Exceptional analytical and problem-solving skills, with a strong grasp of key performance metrics for performance marketing
- Excellent communication and collaboration skills, with a track record of influencing cross-functional teams and driving alignment.
- Experience working with international teams
Benefits
- Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
- Teammates: Join a diverse and international team of talented, smart, and kind people
- Feedback and recognition: We value feedback exchange and celebrating successes — big and small
- Hybrid model: Enjoy our hybrid model by working from home or in our office with a comfortable work-from-home budget
- Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year
- Vacation: Take 30 vacation days every year, plus public holidays
- Learning and development: Develop your skills with a yearly development budget of €2,000
- Mental health: Access to 1:1 therapy sessions via our mental health partner
- Wellness: Stay active and healthy with o Urban Sports Club membership
- Team Building: Have fun at monthly team activities like kayaking, laser tag, and game nights
- Competitive package: Competitive salary, benefits, and a pre-IPO equity package
- Corporate Benefits: Get exclusive discounts and deals from our partners.
- Relocation: Get support and sponsorship for relocation (if needed)
Leapsome's values
We stay true to our values in everything we do at Leapsome.
- Seek impact — What brought us together is the desire to make work fulfilling for everyone. We're like-minded in that we seek out and hold ourselves accountable for the impact we want to have in this world.
- Listen & learn — We thoroughly and genuinely seek understanding. It helps us to constantly grow together and learn from each other as well as from our customers and partners.
- Challenge the status quo — We regularly challenge ourselves. We don't walk the beaten path just because everyone else does. Instead, we reflect and seek out better ways.
- Take ownership & pursue excellence — We're a group of smart and dedicated people, and we trust each other to truly own our work. We're not afraid of high expectations as we strive for excellence.
- Be honest & transparent — We're honest and transparent with each other and ourselves. We want to get to the core of it, always. We trust each other to handle all shared information with care.
- Be kind & humble — We are more than just colleagues — we genuinely care for each other. We give each team member the appreciation they deserve and the support they need. We have no interest in serving our own ego.
