Job Description
The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.
Key Responsibilities
- Develop and increase sales volume for both TV and digital revenue, with a focus on digital sales
- Prospect, qualify, develop, close and grow NEW business
- Continue to learn and implement new strategies and products
- Responsible for order entry, contracts, follow-up and collections
- Play a role in the production of client's creative elements
- Be an advocate for our products and programs
- Implement strategies to consistently grow revenue and exceed revenue goals
- Ability to hold meaningful conversations with decision makers
- Establish credible relationships within our business community
- Prepare and deliver sales presentations to prospects and clients
- Ability to CLOSE sales
- Know that the word "no" is an opportunity
- Proficient with popular social media and digital platforms
- Can make decisions without supervision
- Educate customers on the variety of available TV and Digital products to most effectively promote their products and/or services
- Provide clients with information regarding rates for advertising placement on television and digital platforms
- Work with prospects, clients and station personnel to develop advertising and promotional campaigns
- Develop and maintain a strong knowledge of market trends and the media landscape for the Shreveport area
- Perform other duties as assigned
Requirements and Skills
- Sales experience is preferred
- Treat coworkers, prospects and clients with a service-centric attitude
- Demonstrates personal integrity to differentiate from the competition
- Proficiency in Microsoft Office: Word, PowerPoint, Excel, & Outlook
- Able to pass a pre-employment criminal background check
- Valid driver's license with an acceptable driving record
- Strong oral and written communication skills
- Candidate must be an overachiever that is a passionate team player, with the ability to develop presentations independently
- Some overnight travel may be required on rare occasions
