Job Overview
Looking for an opportunity with a dynamic, fun, and goal-oriented company? We're growing quickly and we're looking for some not-so-typical talent to join our team.
Progress Residential® is the largest providers of high-quality, single-family rental homes in the United States. With more than 90,000 homes across some of the fastest-growing markets, our residents appreciate the flexibility, freedom, and convenience of living in a single-family home without the obligations of home ownership.
Progress is committed to making the home rental process easy and enjoyable for the residents we serve by empowering our team members and investing in innovative systems and technology. Our portfolio has continued to grow substantially the past few years and we see increasing demand for professionally managed single-family rental homes and anticipate continued growth.
Employment with Progress Residential is conditional on a satisfactory background and drug screen.
Position Summary
The Regional Marketing Manager oversees the overall lead generation efforts of an assigned market group located within Progress Residential's diversified portfolio. This role assists in the the acquisition, engagement and acceleration of quality prospect leads driven through all media channels to improve working pipeline and ultimately drive profitable resident acquisition. The manager will work with other regional roles in the organization to ensure that they are maximizing lead generation efforts to drive business results and deliver our brand promise. This position, partnering with the digital and internal analytics teams, will also be responsible for forecasting future demand from channels including ILS, organic search and paid media and reporting out to their stakeholders on their efforts. This role reports to the Director of Digital Demand and works cross functionally within the and with external agencies.
Essential Functions
- Responsible for designing, executing, and continually optimizing market focused demand generation strategies to drive quality lead mix including third party (syndication) channels, organic search and paid media.
- Acts as a strategic partner collaborating with portfolio leaders to create and promote market/community specific digital lead generation campaigns that meet or exceed the monthly forecast goals.
- Partners with cross-functional teams including pricing, leasing, operations, and external agencies to develop market specific media campaigns related to demand generation, including third party syndication, SEO, programmatic display, paid search and other channels to produce maximum benefit and ROI.
- Participates in the collection of feedback from the leasing, pricing, and operations teams on an ongoing basis to optimize campaigns and identify new opportunities to drive greater quantity and quality of leads across the portfolio.
- Collaborates with Digital Analytics to ensure that all campaigns (paid and organic) have correct tracking parameters in place.
- Partners with the Brand team to ensure that all community collateral contains approved QR codes, URLs and phone numbers where applicable.
- Produces weekly and monthly tracking reports to provide visibility into marketing campaign performance for each market within their region.
- Produces weekly and monthly tracking reports at a community level to provide visibility into marketing campaign performance for each community within their region utilizing paid media dollars.
- Works with the SEO team to ensure that each market is well represented with value rich content on and off site.
- Develops competitor-based profiles for their region complete with competitive and industry data to understand trends and continuously refine strategy.
- Manages the budget required to meet paid demand generation goals and leads the effective prioritization of tactical initiatives.
- Performs other job-related duties as assigned or required
Qualifications
- Bachelor's degree in marketing, analytics, communication, or related field
- 4+ years of lead generation experience
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of digital marketing channels including paid search, SEO email, social, video, programmatic display
- Hands-on experience with Google Analytics and Adobe Analytics
- Advanced proficiency with Microsoft Office products (Excel, Word, PowerPoint)
- Excellent analytical and project management skills
- Strong quantitative and problem-solving skills
- Strong team management and communication (written and verbal) skills
- Excellent written and verbal communication skills
Benefits
Progress Residential® offers all the financial and non-financial incentives you would expect from an innovative real estate investment and management firm:
- In addition to outstanding training, we host quarterly summits and town hall meetings to encourage growth, knowledge sharing and a good time. After all, it's about progress, not perfection.
- We offer competitive compensation, including a performance-based bonus.
- Our generous benefits package includes comprehensive healthcare coverage for you and your family, parental leave, paid time off, 401k match, 10 paid holidays and much more.
Closing Statement
This summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent's supervisor at any time based upon Company need.
Progress Residential® is a proud Equal Opportunity employer, m/f/d/v. Privacy Policy
