Demand Generation Manager

Intuit • Full-time • Mountain View, California, United States • $96k - $189k / year • 5d ago

About Applied Intuition

Applied Intuition is a vehicle software supplier that accelerates the adoption of safe and intelligent machines worldwide. Founded in 2017, Applied Intuition delivers the AI-powered ADAS/AD toolchain, vehicle platform, and autonomy stack to help customers shorten time to market, build high-quality systems, and create next-generation consumer experiences. 18 of the top 20 global automakers trust Applied Intuition's solutions to drive the production of modern vehicles. Applied Intuition serves the automotive, trucking, construction, mining, agriculture, and defense industries and is headquartered in Mountain View, CA, with offices in Ann Arbor and Detroit, MI, Washington, D.C., Stuttgart, Munich, Stockholm, Seoul, and Tokyo. Learn more at appliedintuition.com.

Please note that we are an in-office company, which means the expectation is that you would come in to your Applied Intuition office 5 days a week.

About The Role

We are looking for a Growth Marketing Manager to build and scale demand creation and pipeline conversion programs. You will be responsible for the strategy, planning, and execution of Applied Intuition's marketing programs across a variety of channels including email, webinars, events, website, paid media, and more. As part of Applied Intuition's marketing team, you will partner closely with both global and regional sales, sales ops, design, product, and other teams to ensure consistent execution of marketing initiatives. This is a unique opportunity to define the demand generation function at Applied Intuition while directly contributing to the growth of the marketing team and ultimately the company's revenue.

At Applied Intuition, you will:

Develop and lead global marketing campaigns that generate leads and increase conversion throughout the sales funnel
Manage and execute marketing programs such as field marketing and conferences, webinars, account-based marketing campaigns, lead nurture programs, social media, industry publications, etc.
Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leads
Spearhead efforts to build, segment, and maintain the data quality of our marketing database
Identify new B2B lead channels and communicate to key stakeholders and leadership

We're looking for someone who has:

5+ years of marketing experience
B2B enterprise software marketing experience
Demonstrated experience hitting target goals in the development and execution of integrated, multi-channel marketing campaigns
Employed data-driven, digital first strategies for high quality lead generation
Experience utilizing marketing tools (Salesforce, Marketo, HubSpot, etc.)

Nice to have:

Autonomy or automotive industry experience

Compensation

Compensation at Applied Intuition for eligible roles includes base salary, equity, and benefits. Base salary is a single component of the total compensation package, which may also include equity in the form of options and/or restricted stock units, comprehensive health, dental, vision, life and disability insurance coverage, 401k retirement benefits with employer match, learning and wellness stipends, and paid time off. Note that benefits are subject to change and may vary based on jurisdiction of employment.

Applied Intuition pay ranges reflect the minimum and maximum intended target base salary for new hire salaries for the position. The actual base salary offered to a successful candidate will additionally be influenced by a variety of factors including experience, credentials & certifications, educational attainment, skill level requirements, interview performance, and the level and scope of the position.

Please reference the job posting's subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the location listed is: $96,000 - $189,000 USD annually.

Don't meet every single requirement? If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

COVID-19 Vaccination Requirement

Applicants will be required to be fully vaccinated against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable federal and state law. Applicants should be aware that for external-facing roles that involve close contact with Company employees or other third parties on the Company's premises, accommodations that involve remaining unvaccinated against COVID-19 may not be deemed reasonable. The Company will engage in the interactive process on an individualized basis taking into account the particular position.

Equal Opportunity Employer

Applied Intuition is an equal opportunity employer and federal contractor or subcontractor. Consequently, the parties agree that, as applicable, they will abide by the requirements of 41 CFR 60-1.4(a), 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a) and that these laws are incorporated herein by reference. These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. These regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. The parties also agree that, as applicable, they will abide by the requirements of Executive Order 13496 (29 CFR Part 471, Appendix A to Subpart A), relating to the notice of employee rights under federal labor laws.