Senior Analyst, Programmatic Display & Video

Hilton • Full-time • Addison, Texas, United States • 1w ago

Job Overview

This role is based at our corporate offices in McLean, VA or Dallas, TX.

Team Description

This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As a Senior Analyst, Programmatic Media you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Media team reporting to the Programmatic Senior Manager, you will leverage audience insights and historical data to recommend media platforms and key performance indicators (KPIs), develop campaign tactical plans, and report on performance.

Benefits

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Mental health resources including free counseling through our Employee Assistance Program
Paid Time Off (PTO)

Job Responsibilities

Day-to-Day Duties

Build, implement, and measure complex media campaigns that deliver on traffic and conversion objectives for our Performance program and Marketing initiatives
Act as primary lead for Display Performance campaigns across multiple agency and platform partners to deliver efficient key metrics and recommend innovative ideas to improve performance and scale
Analyze multiple data sources to understand program performance, identify trends and effectively report results to stakeholders
Evaluate campaigns to improve performance over historical benchmarks and identify new opportunities for tests and innovation
Accountable for campaign trafficking with media partners and internal teams on pixels, UTM, floodlight tagging and reporting for assigned campaigns to ensure accurate reporting and viewability (Google, Adobe)
Assist in establishing streamlined ways of working that increase efficiency and outcomes
Accurately manage monthly Display media budget forecasts & actuals and manage cross charges to other departments

Collaboration

Partner with Media Activation Team, Agencies, and internal Marketing team members to educate them on media best practices, gain approval for campaign recommendations, and provide learnings to inform creative asset delivery
Coordinate and communicate with stakeholders and teams on channel strategy and campaign activation to increase program effectiveness
Partner with agencies and other Media channels to ensure integrated planning and shared cross-program learnings

Project Ownership

Oversee channel creative and coordinate with Creative strategy partners to manage campaign creative. Share paid learnings to ensure best-in-class creative that supports media objectives and ideal customer experiences.

Qualifications

Minimum Requirements

Three (3) years in Programmatic Display digital performance marketing with an agency or large brand
Experience managing complex paid digital campaigns with large budgets and multiple audiences & creative assets
In platform experience setting up and executing paid campaigns across multiple digital platforms (DV360, Yahoo, YouTube, TradeDesk)
Expertise to make decisions using reporting visualization dashboards (ex. Adobe), in-platform, and Excel (can maintain complex spreadsheets)
Experience with ad operations and technology including 1st party audience tools, media platform pixels, UTMs, ad serving, bidding platform and viewability
Hybrid schedule in Addison, TX (3 days/week in office)

Preferred Qualifications

Experience using project management tools (ex. AirTable, Jira, etc.) to story tell with data and visuals
Experience with Dynamic Creative and feed-based creative solutions
Vertical knowledge & experience: Travel, Finance, Retail, Auto or experience in a performance-led and matrixed organization
Experience managing and executing (hands-on) large-scale Display campaigns and tracking within ad platform

About Hilton

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces.

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.