Job Description
In the Sr. Manager Paid Media role, you will partner closely with cross-functional business leaders within the organization and drive consumer business strategy, including marketing performance analysis, paid media strategy, planning and support, and identifying operational implementations to support efficiencies and business outcomes. This includes researching and analyzing key business drivers, trends, and performance indicators for the future growth of the B2B business. With an emphasis on delivering disciplined growth, enhancing reporting, and driving business review processes, the Sr. Manager, B2B Paid Media lead will be responsible for integrating strategic direction and ensuring alignment with all stakeholders, including internal and agency teams. The role requires an understanding of the digital omni-channel landscape, ability to build advanced paid media plans and the capacity to guide more complex and sophisticated integrated strategy to exceed goals.
Key Responsibilities And Duties
- Contribute to the end-to-end short- and long-term marketing processes for marketing including media planning and budgeting, as well as defining appropriate metrics to monitor performance against forecast and goals, ensuring alignment with key stakeholders
- Develop and maintain relationship with agency and internal partners, communicating business objectives, media strategies, and performance goals; while working with internal & external Analytics teams to make sound decisions that lead to positive performance impact
- Analyze and articulate drivers of organizational performance through interpretation of financial results, media performance and macro-economic trends impacting the market landscape to drive action and challenge/support decisions
- Assist in development of initiative analysis and business cases, partnering cross-functionally to capture sources of value as well as risks and pre-requisites for success
- Display a strong, consistent, and vocal point of view; maintain ability to influence partner thinking and guide plane development
- Manage cross-team processes as it relates to internal/external communication, integrated planning, integrated deliverables & knowledge sharing
Educational Requirements
University (Degree) Preferred
Work Experience
3+ Years Required; 5+ Years Preferred
Physical Requirements
Sedentary Work
Career Level
7IC
Required
- 3+ years of experience working at a media agency with a primary focus on Organic Social or experience working client side/in-house within a media COE on Organic Social
Preferred
- 5+ years of experience working at a media agency with a primary focus on Organic Social or experience working client side/in-house within a media COE on Organic Social
- Experience within highly regulated industries such Financial Services or Pharmaceutical
- 6+ years marketing experience, with a focus in paid media
- Ability to build relationships with clients and peers
- Strong familiarity with the business applications of social media platforms, including Facebook, YouTube, LinkedIn, Instagram, Reddit and TikTok
- Strong written and oral communication skills, specifically around presentations; creative thinker
- Effective time management and project management skills
- Proven ability to develop and implement paid media strategies, reporting and optimizations
Related Skills
Advertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management
Anticipated Posting End Date
2024-11-22
Base Pay Range
$90,000/yr. - $120,000/yr. Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
Company Overview
Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.
Benefits And Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
