About WeightWatchers
WeightWatchers is a global digital health company. We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.
As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.
WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.
Global Marketing Team
At WeightWatchers, the Global Marketing team is composed of many different arms that work cross functionally to spread the word and promote our company as well as our services and offerings. From performance and brand to product, licensing and communications they all have a tangible impact on the business and our growth.
Role Overview
As the Senior Social Manager, you will lead WeightWatchers in-house Paid Social media buying team. You will oversee a multi-million dollar investment, taking charge of both near-term and long-term business outcomes.
Key Responsibilities
- Lead WW's Paid Social program, optimizing toward ambitious performance goals through strategic campaign management, rigorous testing and learning, assessment of bid strategies and targeting, and optimization toward overall LTV/ROAS.
- Be the key business decision-maker and problem solver for all matters relating to Paid Social, addressing challenges that require deep analysis/research and a strong understanding of industry trends and organizational landscape.
- Manage, mentor, train, and provide guidance to a team of 4 Social Managers and Associates whilst ensuring all team tasks are correctly prioritized and completed to a high standard.
- Take ownership of the social budget, optimizing global investment based on business objectives and both market and platform performance.
- Ensure marketing costs are properly planned and accounted for and oversee team tasks such as invoicing and actualizing.
- Forecast results (Signups, CAC, Revenue) on a weekly basis and update forecasts based on optimizations.
- Drive comprehensive reporting and analysis to accurately gauge channel performance against targets, delivering and presenting insights with broader teams and leadership.
- Develop and execute a robust testing plan in collaboration with measurement teams to uncover optimization opportunities across various tactics within the channel.
- Collaborate effectively with internal stakeholders such as other performance leads, Site Marketing & Promotions, Brand, and Creative.
- Act as subject matter expert on paid social, providing direction for activating against large scale company initiatives.
- Cultivate and maintain strong relationships with external partners such as Meta, Reddit, and TikTok.
Requirements
- 7+ years in Digital Marketing, with Performance Marketing/DTC experience preferred.
- 4+ years of hands-on (in-platform) Paid Social experience with Meta Ads Manager, Pinterest Ads, TikTok for Business, etc.
- Demonstrated expertise in working within a LTV:CAC and/or ROAS environment.
- Proven track record of executing multi-million dollar ($10M+) annual budgets.
- Strong leadership skills with a track record of building best-in-class media buying teams.
- Expert-level understanding of paid social optimization against conversion KPIs.
- Solid grasp of audience utilization in media.
- Analytical mindset and proficiency in analytics tools.
- Knowledge of measurement methodology.
- Comfort and proficiency in executing testing practices.
- Experience working with launching and optimizing a high volume of creatives.
- Innate curiosity with a growth-driven mindset focused on continuous learning.
- Excellent written and verbal communication/presentation skills.
- Comfortable in a fast paced and dynamic environment.
- Bachelor's Degree
Compensation
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
Salary Range
$130,000 - $145,000 USD
Company Values
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. We encourage our employees to come into the office 1-2 days/week.
Diversity and Inclusion
We are committed to cultivating a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
