About Dentsu
Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Job Overview
The SVP Investment Lead is responsible for designing and driving the US media investment approach for a large retail account, across all media channels.
The SVP Investment Lead will oversee a large retail account across all channels of media investment, including Publishing (Print & Digital), Digital, Video, Social, Search and OOH. Channel leaders are accountable to the SVP Investment Lead for their strategies and continue to hard-line report into their Discipline leaders. The SVP Investment Lead will create a collaborative structure and approach, allowing each team to go to market in a nimble, forward thinking manner that drives maximum value both vertically and horizontally.
With strong senior relationships in the media community, the SVP Investment plays a lead role with the team to initiate, develop and grow portfolio-driven media partnerships, ensure top-level service is provided and consistently develop market-leading approaches aligned with client needs.
Key Responsibilities
- Marketplace expert and thought leader, providing internal and external POV's
- Actively keep current with industry trends and provide SME POV's directly to clients
- Leverage all objectives, data, spending and understanding to create a set of clear Go-to-Market principles, around which all portfolio-driven partnerships are crafted
- Develop innovative partnership opportunities
- Oversee and lead all Cross Agency negotiations (e.g., Publishing, Video, Digital Upfronts)
- Oversee integration of and investment in advanced and emerging media channels (e.g., VOD, Addressable, Programmatic/Private marketplaces)
- Deliver on channel specific investment & activation goals (e.g., metrics, delivery, price)
- Oversee and accountable for delivery against Productivity requirements across US market Publishing, Video, Digital, Social and OOH channels
- Ensure alignment and integration of key digital media investment components, (e.g., DTP, Performance, Social, eCommerce)
- Build and maintain trusting, collaborative relationships with senior clients
- Provide leadership and coaching to all cross-channel Activation/Investment leads
- Ensure integration, collaboration and aggregation across all agency departments; foster great teamwork to deliver value for clients
Requirements
- Bachelor's degree or equivalent
- 15 + years of media investment experience (publishing, digital, video) and progressive client management experience
- Unparalleled client service professionalism, maturity, and diplomacy
- Experience in the retail category – or something very translatable
- Strong, senior media relationships in the Publishing, Video and Digital and Performance Digital media community (in order of priority)
- Experience designing and rationalizing large, portfolio-driven media partnerships
- Strong presenter and client manager
- Operationally savvy, knows how to structure multi-disciplinary investment groups to service clients
- Strong understanding of client's business environment and agency service business models
- Excellent negotiation and commercial development skills
- Collaborative and able to successfully bring people from different disciplines, internal and external together to achieve desired outcomes
- Flexibility and ability to build relationships with internal and external teams and partners, including senior level clients and media owners
Compensation
The anticipated salary range for this position is $163,000-$263,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
Location
USA - Remote - New York
Additional Details
Brand: Iprospect
Time Type: Full time
Contract Type: Permanent
Equal Opportunity Employer
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
