Job Overview
The Manager, Paid Search and Social is the day-to-day steward of paid search and social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply search and social mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Search and Social Analyst(s), including both project management to ensure timely delivery of tasks and career development.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Key Responsibilities
- Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
- Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
- Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
- Provide direction to Analyst(s) to conduct research necessary to build a new campaign
- QA and oversee trafficking of approved plan into search and social platforms
- Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
- Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
- Develop and recommend optimizations and/or testing plans
- Pull data and research components needed for new business pitches
- Contribute to development of agency level POVs on industry happenings
- Primary party responsible for customization of agency POVs for individual clients
Qualifications
- 3+ years of paid search and social media experience, ideally in an agency environment
- Mastery of search and social platforms
- Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
- Excellent written, verbal, and interpersonal communication skills
- Presentation skills are a must
- Demonstrated critical thinking and problem solving skills
- Excellent project management and organization skills
- Ability to work successfully with teams on multiple projects under tight deadlines
- Proven leadership ability
- Demonstrates initiative/"hunger"
- Collaborative approach/attitude
- Certifications in social platforms (Twitter (X) flight school, Facebook Blueprint) highly preferred
- Certifications in search platforms (Google Ads, Microsoft Ads)
- Experience in social SAS preferred - i.e. 4C
- Experience in search platforms preferred – i.e. SA360, Kenshoo
Company Culture
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation
Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/09/2024.
