Job Overview
The role of the Paid Search Manager is to be the day-to-day steward of search media for assigned brands and lead search campaign development, activation, and innovation. The Paid Search Manager is expected to apply search mastery to deliver against client goals. The Paid Search Manager will work closely with the Associate Director in the development and communication of all search strategy while owning tactical execution. In addition, the Paid Search Manager is responsible for day-to-day management of the Paid Search Analyst, including both project management to ensure timely delivery of all tasks and career development.
Key Responsibilities
- Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
- Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
- Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
- Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign
- QA and oversee trafficking of approved plan into search platforms
- Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
- Responsible for Search Analyst's management of campaign budgets, pacing and bid adjustments
- Development and recommendation of optimizations and/or testing plans
- Pull data and research components needed for new business pitches
- Contribute to development of agency level POVs on industry happenings
- Primary party responsible for customization of agency POVs for individual clients
Qualifications
- 3-5+ years of paid search experience, ideally in an agency environment
- Mastery of search platforms
- Mastery of all relevant tools for reporting, analytics, and competitive analysis
- Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
- Proven leadership ability
- Excellent written, verbal, and interpersonal communication skills
- Presentation skills are a must
- Demonstrated critical thinking and problem solving skills
- Excellent project management and organization skills
- Ability to work successfully with teams on multiple projects under tight deadlines
- Demonstrates initiative/"hunger"
- Collaborative approach/attitude
- Certifications in search platforms (Google Ads, Microsoft Ads)
- Experience in search platforms preferred – SA360 (preferred), Kenshoo
Company Culture and Benefits
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Compensation and Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Details
Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/30/2024.
