About Gen
Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.
When you're a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.
Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.
If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!
About the Role: Programmatic Media Manager
Gen Digital's media team is looking for a seasoned marketer to oversee our display and programmatic marketing programs. In this role, you will be responsible for developing strategies and executing campaigns across various programmatically bought channels bought to drive awareness and customer growth. The ideal candidate should have a deep understanding of programmatic ecosystem and hands-on experience planning and executing a multi-million-dollar annual budget.
Responsibilities
- Hands-on Execution, management, and optimization of programmatic media campaigns and programs across various channels (display, native, video etc) and platforms while meeting or surpassing performance expectations
- Provide recommendations and strategies to drive growth efficiently across channels managed
- Share weekly/monthly reporting on all major metrics, goals tracking, campaign launches and updates across initiatives
- Manage creative assets, landing pages and all related processes (legal approval) for campaigns in market and/or new launches
- Formulate proposals for new opportunities. This includes developing hypothesis and full test plan to prove/disprove theory.
- Collaborate with internal (brand, creative etc) and external teams (partners) on creatives to effectively communicate the brand story to the right audience
- Budgeting, planning, forecasting and day-to-day operations
- Manage relationship with all partners, vendors and stay to up to date with industry trends
Qualifications
- Bachelor's degree
- 5+ years of digital marketing experience managing multimillion-dollar budgets in consumer marketing at client or agency side. Client side is preferred
- Experience managing programmatic advertising across multiple channels (search, social, display, video, audio etc.)
- Deep understanding of programmatic tools and platforms
- Digital Subscription background would be a plus
- Experience in building and managing relationships at significant scale with both external partners and with internal teams
- Experience with budgeting, planning, forecasting, and allocating digital marketing budgets across channels
- Strong data analytics and excel proficiency.
- Excellent time, project management and organizational skills
- Exceptional communication skills & interpersonal skills
- Self-starter, able to work independently, flexible, collaborative, problem-solver, team player and a 'can do' attitude.
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
