Paid Digital Media Specialist (B2B)

Datasite • Full-time • Remote (Minnesota, United States) • $62.53k - $103.92k / year • 1w ago

Company Overview

Datasite is where deals are made. We provide the data rooms and SaaS technology used in M&A and other high-value transactions, to deliver projects in more than 170 countries. Carrying that success into the future is all about you. Your useful skills, your unusual experience, your unique ideas. Everyone here brings something unexpected. What's yours? Invest your talents in us, and we'll return the compliment.

Job Description

The Paid Digital Media Specialist will support and coordinate paid media strategies under the guidance of the Senior Paid Media Manager. This role will assist in managing global campaigns across various marketing channels. They will collaborate with cross-functional teams to ensure effective campaign execution, optimization, and performance analysis.

Roles & Responsibilities

Assist in developing and implementing paid media plans that align with company objectives across all channels including paid search, display, video, retargeting, and programmatic advertising.
Help coordinate strategic planning sessions and team meetings to maintain consistency in campaign goals and KPIs.
Support optimization of global paid digital advertising campaigns to increase digital presence, maximize ROI and drive growth.
Contribute to reporting on campaign & regional performance results to stakeholders.
Support communication of paid media best practices within the team.
Coordinate with vendors and agency partners for campaign execution details and data collection.
Monitor industry trends, technologies, and advancements in digital advertising platforms.
Support integrated digital marketing strategy efforts alongside other departments.

Required Skills And Experience

3+ years of experience in a client or agency-side paid digital media or digital marketing role.
Google Ads and Microsoft Bing Ads expertise is required. Certification in Google Ads is a plus.
B2B and SaaS marketing experience is strongly preferred.
Lead generation experience is strongly preferred.
Experience using a self-serve programmatic platform for media buying is preferred.
Global campaign experience a plus.
Familiarity using retargeting, display, and video campaign tactics as part of a multichannel digital marketing strategy.
Experience with Google Analytics or similar web analytics tools is beneficial.
Effective written and verbal communication skills are essential.
Analytical skills with an emphasis on insights from data analysis are required.
Proficiency in Excel or similar spreadsheet software is necessary.
Organizational skills to meet deadlines efficiently under pressure are crucial.
Ability to handle multiple tasks simultaneously while maintaining attention to detail.

Salary Range

The base salary range represents the estimated low and high end for this position at the time of this posting. Consistent with applicable law, each candidate's compensation offer may vary and will be determined based on but not limited to, your geographic region, skills, qualifications, and experience along with the requirements of the position. Datasite reserves the right to modify this pay range at any time.

Salary Range - $62,532 - $103,920

Equal Opportunity

As a global organization, Datasite knows that diverse perspectives are essential to our success. We're committed to maintaining a diverse workforce to serve our customers around the world. Datasite is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.