Paid Media Analyst

Taylor Morrison • Full-time • Scottsdale, Arizona, United States • 9h ago

Job Description Summary

We are seeking a Paid Search Analyst to play a crucial role in our search and social programs, while also leading strategy and execution across various home-listing channels such as Zillow, Realtor, and NewHomeSource.

Our ideal candidate is an expert in digital marketing and brings valuable experience from either the brand side or an agency setting. We seek an individual who is not only industrious but also a collaborative team player, driven by a genuine passion for marketing. The perfect fit will possess organizational prowess, analytical acumen, and a knack for decisive decision-making. This candidate should be a proactive problem solver who is well-versed in multi-touch attribution, and enthusiastic about embracing innovative testing and measurement methodologies.

If you’re eager to help us build and position our incredible brand across digital media—then we want to speak with you!

Job Details

What You'll Do

Conduct end-to-end campaign setup, management, and optimization across paid media channels, with a focus on Search and Social
Serve as the go-to contact with our home-listing partners; work in tandem with those partners to assess performance and explore the viability of additional ad products/channels
Develop and implement strategic mapping and media planning initiatives spanning various channels and divisions
Conduct continuous keyword and audience research to inform and refine targeting strategies
Establish and standardize UTM parameters for accurate tracking
Build comprehensive reports and conduct ongoing performance analyses to drive data-driven insights
Help establish an attribution model that considers multiple customer touchpoints
Perform data analysis across web and CRM platforms to extract meaningful insights
Develop a comprehensive "playbook" outlining the media strategy for the brand
Monitor trends and actively engage in industry research, identifying testing opportunities
Collaborate with external partners and agencies to support holistic marketing efforts
Coordinate with internal teams (divisions, communications, creative, IT) to ensure tactical alignment
Lead training sessions to facilitate knowledge transfer within expanding teams

Sound Like You?

You might be just who we’re looking for if you have…

3+ years experience in Paid Media
Bachelor’s Degree
Proficiency in Google Ads, Bing Ads, and YouTube, with knowledge of social-ad platforms, display, and listing channels considered a plus
Ability to lead discussions and presentations on Paid Media, with excellent communication skills
Experience working with brands focused on lead generation (real-estate vertical a plus)
Competent knowledge of Google Analytics (GTM experience a huge plus)
Fundamental understanding of all digital marketing channels, including Paid, Organic, Email, etc.
Proficient in spreadsheets and various reporting/measurement tools, showcasing expertise in data analysis
Experience with Salesforce a plus
Process-oriented mindset with the ability to work independently and collaboratively
Demonstrated leadership qualities with a high level of intellectual curiosity
Loves marketing, advertising, and branding!

FLSA Status

Exempt

Will Have Responsibilities Such As

Office or non-manual work, which is directly related to management or general business operations
Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Report to Division/Corporate Office/Community daily and adhere to schedule
Ability to oversee direct reports daily and provide guidance as needed
Ability to access, input, and retrieve information from a computer and/or electronic device
Ability to have face to face conversations with customers, co-workers and higher level manager
Ability to sit or stand for long periods of time and move around work environment as needed
Ability to operate a motor vehicle
Comply with company policies and procedure

Physical Demands

Must be able to able to remain in a stationary position up to 50% of the time

The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Benefits Of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include: