Consumer Paid Media Manager

PayPal • Full-time • San Jose, California, United States • $82.50k - $187.99k / year • 20h ago

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary

As a PayPal Paid Media Marketing Manager within the PayPal Consumer Marketing organization, you will have a significant impact on PayPal’s ability to share our core mission and value propositions to consumers. Full-funnel marketers work to better understand our customers, identify where PayPal products can help solve their needs, and build marketing campaigns that share this message. Marketing Managers come with sharp analytical skills, a passion for working in a highly collaborative and values-driven environment, and a track record of successfully building, launching, and managing effective marketing campaigns. This person will be pivotal in spearheading and optimizing paid media campaigns across the funnel to achieve growth in both brand and performance objectives. This position requires a dynamic individual, capable of collaborating cross-functionally with analytics, brand, legal, martech, and media agency teams. This role will leverage data-driven insights to drive innovative campaigns for the PayPal business, and our ideal candidate is highly influential, organized, and accountable.

Job Description

Job Responsibilities

Effectively strategize, manage, execute, and report on new areas of growth across the paid media marketing funnel
Owns paid media agency Consumer strategic planning, roadmapping, and identifying improvements to ways of working to drive efficiency
Collaborate closely with brand and integrated marketing teams to ensure top quality and on-time creative delivery, execution, and iterative testing cadence
Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams
Manages paid media team members, looking after their growth trajectory and career pathing
Support product marketing leads in business casing and executing high growth strategies and strategically incorporate product innovations into paid media messaging
Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program
Own paid media customer journey through landing page and app store testing to drive higher conversion rates
Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows
Guides publisher partner relationships with core channels partners (i.e. Google, Meta, etc.)
Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing
Partner closely with Analytics to continue to build and evolve paid media incrementality story
Drive connectivity to Consumer segment squads (acquisition, engagement, and brand) to ensure strategies are cohesive and aligned across paid and owned and drive monthly readouts to these stakeholders
Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance
Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval

Required Skills

A minimum of 8+ years of experience in digital marketing, with experience across the funnel
In-depth knowledge of paid media channels
Familiarity with managing and scaling linear TV, OOH, and other traditional paid media programs as well as performance marketing
Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
Proven ability to develop and implement effective paid media strategies aligned with core business objectives
Experience in managing an agency team, including planning, prioritization, and guidance
Strong track record of working with external vendors and internal partners, e.g. media and creative agencies.
4+ years experience in working cross-functionally with analytics/martech teams
Comfortable with communicating and pitching growth opportunities to segment and leadership teams
Excellent verbal, written, presentation, and interpersonal communications skills
Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
Thrives in a fast-paced environment
High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments.
Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders
Bachelor’s Degree required

Compensation and Benefits

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is $82500 to $187990

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are

To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.